{"id":6834,"date":"2026-07-02T15:39:53","date_gmt":"2026-07-02T13:39:53","guid":{"rendered":"https:\/\/www.rbadesign.it\/work\/borghetti\/"},"modified":"2026-07-02T15:55:54","modified_gmt":"2026-07-02T13:55:54","slug":"borghetti","status":"publish","type":"work","link":"https:\/\/www.rbadesign.it\/en\/works\/borghetti\/","title":{"rendered":"BORGHETTI"},"content":{"rendered":"

 <\/p>\n

The Caff\u00e8 Borghetti rebranding project was born from the need to redefine the brand\u2019s identity in a contemporary way while preserving its strong historical recognizability. We began with a minimal logo restyling, aimed at simplifying its shapes and making it more current and versatile, and then moved on to the development of a new packaging system capable of expressing modernity, clarity, and visual synthesis.<\/p>\n

The goal was to enhance the product\u2019s iconicity and premium character, strengthening its positioning and reinforcing its international perception. At the heart of the project is the brand\u2019s most distinctive element: the coffee goddess, reinterpreted and brought to the forefront both on the packaging and across communication materials. The icon was simplified and elevated, becoming a strong, recognizable brand mark consistent across all touchpoints.<\/p>\n

The new design\u2014essential and elegant\u2014was initially conceived for the U.S. market, with the aim of making the product immediately readable and competitive on international shelves. The identity was later adapted for the Italian market, maintaining visual and narrative coherence while highlighting local specificities and the brand\u2019s heritage. The result is a contemporary and distinctive visual system that strengthens Caff\u00e8 Borghetti\u2019s premium value and consolidates its presence across different markets.<\/p>\n","protected":false},"featured_media":6528,"template":"","categoria-work":[],"class_list":["post-6834","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nCaff\u00e8 Borghetti Packaging Redesign - RBA Design<\/title>\n<meta name=\"description\" content=\"Discover Caff\u00e8 Borghetti\u2019s packaging redesign project: a new premium identity that highlights the historic goddess of coffee and strengthens the brand in international markets.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/en\/works\/borghetti\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caff\u00e8 Borghetti Packaging Redesign - 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