{"id":6729,"date":"2026-07-02T16:00:00","date_gmt":"2026-07-02T14:00:00","guid":{"rendered":"https:\/\/www.rbadesign.it\/?post_type=work&#038;p=6729"},"modified":"2026-07-02T16:00:00","modified_gmt":"2026-07-02T14:00:00","slug":"maxiciok","status":"publish","type":"work","link":"https:\/\/www.rbadesign.it\/en\/works\/maxiciok\/","title":{"rendered":"MAXICIOK"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>We supported Balocco in building MaxiCiok, a brand designed for all chocolovers who experience chocolate as a treat to indulge in and share. A warm, engaging and super-indulgent brand universe, where every bite becomes a small declaration of love.<\/p>\n<p>Starting with the \u201cGrande Amore al Cioccolato\u201d positioning, we developed the brand concept and built a distinctive identity that expresses passion, desire, and pleasure through a contemporary and premium language.<\/p>\n<p>The protagonist of the MaxiCiok universe is Cupid, reinterpreted in the hero video as a chef in love with chocolate, an iconic figure who accompanies the brand and expresses its most emotional spirit. Around him we developed a consistent and recognisable visual system: from the packaging system, characterised by the chocolate pour and colours dedicated to the different variants, to the biscuits, enhanced by an embossed \u201cM\u201d that recalls the brand name.<\/p>\n<p>From design to communication assets, we shaped a brand destined to grow beyond its initial categories, expanding its universe and continuing to win the hearts of chocolate lovers. Because some love stories deserve to become big. Actually, Maxi.<\/p>","protected":false},"featured_media":6736,"template":"","categoria-work":[],"class_list":["post-6729","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Identity MaxiCiok: il nuovo universo del cioccolato firmato Balocco - RBA Design<\/title>\n<meta name=\"description\" content=\"Scopri il progetto di brand identity MaxiCiok sviluppato da RBA Design per Balocco: posizionamento, packaging e comunicazione per un brand dedicato agli amanti del cioccolato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/en\/works\/maxiciok\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Identity MaxiCiok: il nuovo universo del cioccolato firmato Balocco - 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