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A restyling with a balanced, contemporary character, designed to renew the brand\u2019s image while keeping its recognisability intact. The project stems from the need to accompany La Pasta di Camerino through a phase of natural evolution, enhancing its history and authenticity through a more current visual language that can still preserve and express the sincere flavour of a product that tastes of home, of healthy habits and of the expert hands of the Master Pasta Makers who produce it.<\/p>\n
The project preserves the iconic elements, such as the distinctive colour and the illustration of Camerino, which evolves in a narrative key to tell the story of the territory and its tales, strengthening the bond with the place of origin: a fairy-tale village nestled among the hills of the Marche, where life flows slowly and conviviality is an inseparable value. This choice turns a historic symbol into a true brand asset: no longer mere decoration, but a graphic element capable of conveying identity, memory and a sense of belonging.<\/p>\n
The new look & feel expresses authentic craftsmanship through a more contemporary visual language, capable of combining tradition and modernity. The clean composition, the more conscious use of spaces, and a clearer information hierarchy improve the product\u2019s readability and premium perception. At the same time, the focus on materials, textures, and graphic details reinforces the idea of a brand that continues to grow without losing its cultural roots.<\/p>\n
Presented at the recent TuttoFood edition, the restyling represented a key moment to show the public and industry players a renewed brand, more confident and ready to engage with an increasingly attentive consumer who values quality, transparency and the history of the products they choose, even at the table.<\/p>","protected":false},"featured_media":6718,"template":"","categoria-work":[],"class_list":["post-6658","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n