{"id":5883,"date":"2024-09-25T17:13:37","date_gmt":"2024-09-25T15:13:37","guid":{"rendered":"https:\/\/www.rbadesign.it\/work\/olio-coppini\/"},"modified":"2026-05-18T16:16:39","modified_gmt":"2026-05-18T14:16:39","slug":"olio-coppini","status":"publish","type":"work","link":"https:\/\/www.rbadesign.it\/en\/works\/olio-coppini\/","title":{"rendered":"OLIO COPPINI"},"content":{"rendered":"

A 360\u00b0 restyling for Oleificio Angelo Coppini that starts from the definition of a new positioning strategy, lands on the restyling of the logo and packaging, to get to intervene on communication and digital materials.<\/p>\n

The repositioning project is based on the \u201cCarattere umbro\u201d concept, capable of conveying the values of authenticity, sustainability and quality that the company expresses and that has guided the internal evolutionary process of the brand.<\/p>\n

First and foremost, work was conducted on the logo, but the most incisive intervention was carried out on the packaging identity of the entire wide range of products (retail market, ho.re.ca and food service), characterized by an illustrative treatment with a vintage and deliberately evocative style, which becomes a connotative and distinctive element not only of the identity, but also of the entire brand communication to best express precisely the concept of \u201cCarattere umbro.\u201d<\/p>\n

All this is consistent with the particular bottle, the \u201cgallone,\u201d a distinctive element of the brand.<\/p>\n","protected":false},"featured_media":5258,"template":"","categoria-work":[],"class_list":["post-5883","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nOlio Coppini: brand design and new brand strategy - RBA Design<\/title>\n<meta name=\"description\" content=\"Discover Oleificio Coppini\u2019s new identity: logo, packaging and communication designed to express authenticity and Umbrian character.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/en\/works\/olio-coppini\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Olio Coppini: brand design and new brand strategy - RBA Design\" \/>\n<meta property=\"og:description\" content=\"Discover Oleificio Coppini\u2019s new identity: logo, packaging and communication designed to express authenticity and Umbrian character.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rbadesign.it\/en\/works\/olio-coppini\/\" \/>\n<meta property=\"og:site_name\" content=\"RBA Design\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-18T14:16:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2024\/09\/Rba-Coppini-visual.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"980\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/works\\\/olio-coppini\\\/\",\"url\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/works\\\/olio-coppini\\\/\",\"name\":\"Olio Coppini: brand design and new brand strategy - RBA Design\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/works\\\/olio-coppini\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/works\\\/olio-coppini\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rbadesign.it\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Rba-Coppini-visual.jpg\",\"datePublished\":\"2024-09-25T15:13:37+00:00\",\"dateModified\":\"2026-05-18T14:16:39+00:00\",\"description\":\"Discover Oleificio Coppini\u2019s new identity: logo, packaging and communication designed to express authenticity and Umbrian character.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/works\\\/olio-coppini\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/works\\\/olio-coppini\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/works\\\/olio-coppini\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.rbadesign.it\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Rba-Coppini-visual.jpg\",\"contentUrl\":\"https:\\\/\\\/www.rbadesign.it\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Rba-Coppini-visual.jpg\",\"width\":1920,\"height\":980,\"caption\":\"Olio Coppini\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/works\\\/olio-coppini\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Works\",\"item\":\"https:\\\/\\\/www.rbadesign.it\\\/work\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"OLIO COPPINI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/\",\"name\":\"RBA Design\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/#organization\",\"name\":\"RBA Design\",\"url\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.rbadesign.it\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/RBAdesign-logo-2023.svg\",\"contentUrl\":\"https:\\\/\\\/www.rbadesign.it\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/RBAdesign-logo-2023.svg\",\"width\":136,\"height\":34,\"caption\":\"RBA Design\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Olio Coppini: brand design and new brand strategy - RBA Design","description":"Discover Oleificio Coppini\u2019s new identity: logo, packaging and communication designed to express authenticity and Umbrian character.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rbadesign.it\/en\/works\/olio-coppini\/","og_locale":"en_US","og_type":"article","og_title":"Olio Coppini: brand design and new brand strategy - RBA Design","og_description":"Discover Oleificio Coppini\u2019s new identity: logo, packaging and communication designed to express authenticity and Umbrian character.","og_url":"https:\/\/www.rbadesign.it\/en\/works\/olio-coppini\/","og_site_name":"RBA Design","article_modified_time":"2026-05-18T14:16:39+00:00","og_image":[{"width":1920,"height":980,"url":"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2024\/09\/Rba-Coppini-visual.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.rbadesign.it\/en\/works\/olio-coppini\/","url":"https:\/\/www.rbadesign.it\/en\/works\/olio-coppini\/","name":"Olio Coppini: brand design and new brand strategy - RBA Design","isPartOf":{"@id":"https:\/\/www.rbadesign.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rbadesign.it\/en\/works\/olio-coppini\/#primaryimage"},"image":{"@id":"https:\/\/www.rbadesign.it\/en\/works\/olio-coppini\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2024\/09\/Rba-Coppini-visual.jpg","datePublished":"2024-09-25T15:13:37+00:00","dateModified":"2026-05-18T14:16:39+00:00","description":"Discover Oleificio Coppini\u2019s new identity: logo, packaging and communication designed to express authenticity and Umbrian character.","breadcrumb":{"@id":"https:\/\/www.rbadesign.it\/en\/works\/olio-coppini\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rbadesign.it\/en\/works\/olio-coppini\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rbadesign.it\/en\/works\/olio-coppini\/#primaryimage","url":"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2024\/09\/Rba-Coppini-visual.jpg","contentUrl":"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2024\/09\/Rba-Coppini-visual.jpg","width":1920,"height":980,"caption":"Olio Coppini"},{"@type":"BreadcrumbList","@id":"https:\/\/www.rbadesign.it\/en\/works\/olio-coppini\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rbadesign.it\/en\/"},{"@type":"ListItem","position":2,"name":"Works","item":"https:\/\/www.rbadesign.it\/work\/"},{"@type":"ListItem","position":3,"name":"OLIO COPPINI"}]},{"@type":"WebSite","@id":"https:\/\/www.rbadesign.it\/en\/#website","url":"https:\/\/www.rbadesign.it\/en\/","name":"RBA Design","description":"","publisher":{"@id":"https:\/\/www.rbadesign.it\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rbadesign.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.rbadesign.it\/en\/#organization","name":"RBA Design","url":"https:\/\/www.rbadesign.it\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rbadesign.it\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2023\/11\/RBAdesign-logo-2023.svg","contentUrl":"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2023\/11\/RBAdesign-logo-2023.svg","width":136,"height":34,"caption":"RBA Design"},"image":{"@id":"https:\/\/www.rbadesign.it\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.rbadesign.it\/en\/wp-json\/wp\/v2\/work\/5883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rbadesign.it\/en\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.rbadesign.it\/en\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rbadesign.it\/en\/wp-json\/wp\/v2\/media\/5258"}],"wp:attachment":[{"href":"https:\/\/www.rbadesign.it\/en\/wp-json\/wp\/v2\/media?parent=5883"}],"wp:term":[{"taxonomy":"categoria-work","embeddable":true,"href":"https:\/\/www.rbadesign.it\/en\/wp-json\/wp\/v2\/categoria-work?post=5883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}