{"id":5883,"date":"2024-09-25T17:13:37","date_gmt":"2024-09-25T15:13:37","guid":{"rendered":"https:\/\/www.rbadesign.it\/work\/olio-coppini\/"},"modified":"2025-07-01T15:55:11","modified_gmt":"2025-07-01T13:55:11","slug":"olio-coppini","status":"publish","type":"work","link":"https:\/\/www.rbadesign.it\/en\/works\/olio-coppini\/","title":{"rendered":"OLIO COPPINI"},"content":{"rendered":"

A 360\u00b0 restyling for Oleificio Angelo Coppini that starts from the definition of a new positioning strategy, lands on the restyling of the logo and packaging, to get to intervene on communication and digital materials.<\/p>\n

The repositioning project is based on the \u201cCarattere umbro\u201d concept, capable of conveying the values of authenticity, sustainability and quality that the company expresses and that has guided the internal evolutionary process of the brand.<\/p>\n

First and foremost, work was conducted on the logo, but the most incisive intervention was carried out on the packaging identity of the entire wide range of products (retail market, ho.re.ca and food service), characterized by an illustrative treatment with a vintage and deliberately evocative style, which becomes a connotative and distinctive element not only of the identity, but also of the entire brand communication to best express precisely the concept of \u201cCarattere umbro.\u201d<\/p>\n

All this is consistent with the particular bottle, the \u201cgallone,\u201d a distinctive element of the brand.<\/p>\n","protected":false},"featured_media":5258,"template":"","categoria-work":[],"class_list":["post-5883","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nOlio Coppini, New Brand Strategy<\/title>\n<meta name=\"description\" content=\"Discover Oleificio Coppini's new brand strategy: repositioning, restyling of logo and packaging, and integrated communication to express authenticity, sustainability and quality. A complete project that enhances the 'Umbrian Character' and strengthens the bond with the territory.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/en\/works\/olio-coppini\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Olio Coppini, New Brand Strategy\" \/>\n<meta property=\"og:description\" content=\"Discover Oleificio Coppini's new brand strategy: repositioning, restyling of logo and packaging, and integrated communication to express authenticity, sustainability and quality. A complete project that enhances the 'Umbrian Character' and strengthens the bond with the territory.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rbadesign.it\/en\/works\/olio-coppini\/\" \/>\n<meta property=\"og:site_name\" content=\"RBA Design\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-01T13:55:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2024\/09\/Rba-Coppini-visual.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"980\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rbadesign.it\/en\/works\/olio-coppini\/\",\"url\":\"https:\/\/www.rbadesign.it\/en\/works\/olio-coppini\/\",\"name\":\"Olio Coppini, New Brand Strategy\",\"isPartOf\":{\"@id\":\"https:\/\/www.rbadesign.it\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rbadesign.it\/en\/works\/olio-coppini\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rbadesign.it\/en\/works\/olio-coppini\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2024\/09\/Rba-Coppini-visual.jpg\",\"datePublished\":\"2024-09-25T15:13:37+00:00\",\"dateModified\":\"2025-07-01T13:55:11+00:00\",\"description\":\"Discover Oleificio Coppini's new brand strategy: repositioning, restyling of logo and packaging, and integrated communication to express authenticity, sustainability and quality. A complete project that enhances the 'Umbrian Character' and strengthens the bond with the territory.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.rbadesign.it\/en\/works\/olio-coppini\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rbadesign.it\/en\/works\/olio-coppini\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rbadesign.it\/en\/works\/olio-coppini\/#primaryimage\",\"url\":\"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2024\/09\/Rba-Coppini-visual.jpg\",\"contentUrl\":\"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2024\/09\/Rba-Coppini-visual.jpg\",\"width\":1920,\"height\":980},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.rbadesign.it\/en\/works\/olio-coppini\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.rbadesign.it\/en\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Works\",\"item\":\"https:\/\/www.rbadesign.it\/work\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"OLIO COPPINI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.rbadesign.it\/en\/#website\",\"url\":\"https:\/\/www.rbadesign.it\/en\/\",\"name\":\"RBA Design\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.rbadesign.it\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.rbadesign.it\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.rbadesign.it\/en\/#organization\",\"name\":\"RBA Design\",\"url\":\"https:\/\/www.rbadesign.it\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rbadesign.it\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2023\/11\/RBAdesign-logo-2023.svg\",\"contentUrl\":\"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2023\/11\/RBAdesign-logo-2023.svg\",\"width\":136,\"height\":34,\"caption\":\"RBA Design\"},\"image\":{\"@id\":\"https:\/\/www.rbadesign.it\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Olio Coppini, New Brand Strategy","description":"Discover Oleificio Coppini's new brand strategy: repositioning, restyling of logo and packaging, and integrated communication to express authenticity, sustainability and quality. A complete project that enhances the 'Umbrian Character' and strengthens the bond with the territory.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rbadesign.it\/en\/works\/olio-coppini\/","og_locale":"en_US","og_type":"article","og_title":"Olio Coppini, New Brand Strategy","og_description":"Discover Oleificio Coppini's new brand strategy: repositioning, restyling of logo and packaging, and integrated communication to express authenticity, sustainability and quality. A complete project that enhances the 'Umbrian Character' and strengthens the bond with the territory.","og_url":"https:\/\/www.rbadesign.it\/en\/works\/olio-coppini\/","og_site_name":"RBA Design","article_modified_time":"2025-07-01T13:55:11+00:00","og_image":[{"width":1920,"height":980,"url":"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2024\/09\/Rba-Coppini-visual.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.rbadesign.it\/en\/works\/olio-coppini\/","url":"https:\/\/www.rbadesign.it\/en\/works\/olio-coppini\/","name":"Olio Coppini, New Brand Strategy","isPartOf":{"@id":"https:\/\/www.rbadesign.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rbadesign.it\/en\/works\/olio-coppini\/#primaryimage"},"image":{"@id":"https:\/\/www.rbadesign.it\/en\/works\/olio-coppini\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2024\/09\/Rba-Coppini-visual.jpg","datePublished":"2024-09-25T15:13:37+00:00","dateModified":"2025-07-01T13:55:11+00:00","description":"Discover Oleificio Coppini's new brand strategy: repositioning, restyling of logo and packaging, and integrated communication to express authenticity, sustainability and quality. A complete project that enhances the 'Umbrian Character' and strengthens the bond with the territory.","breadcrumb":{"@id":"https:\/\/www.rbadesign.it\/en\/works\/olio-coppini\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rbadesign.it\/en\/works\/olio-coppini\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rbadesign.it\/en\/works\/olio-coppini\/#primaryimage","url":"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2024\/09\/Rba-Coppini-visual.jpg","contentUrl":"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2024\/09\/Rba-Coppini-visual.jpg","width":1920,"height":980},{"@type":"BreadcrumbList","@id":"https:\/\/www.rbadesign.it\/en\/works\/olio-coppini\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rbadesign.it\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Works","item":"https:\/\/www.rbadesign.it\/work\/"},{"@type":"ListItem","position":3,"name":"OLIO COPPINI"}]},{"@type":"WebSite","@id":"https:\/\/www.rbadesign.it\/en\/#website","url":"https:\/\/www.rbadesign.it\/en\/","name":"RBA Design","description":"","publisher":{"@id":"https:\/\/www.rbadesign.it\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rbadesign.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.rbadesign.it\/en\/#organization","name":"RBA Design","url":"https:\/\/www.rbadesign.it\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rbadesign.it\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2023\/11\/RBAdesign-logo-2023.svg","contentUrl":"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2023\/11\/RBAdesign-logo-2023.svg","width":136,"height":34,"caption":"RBA Design"},"image":{"@id":"https:\/\/www.rbadesign.it\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.rbadesign.it\/en\/wp-json\/wp\/v2\/work\/5883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rbadesign.it\/en\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.rbadesign.it\/en\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rbadesign.it\/en\/wp-json\/wp\/v2\/media\/5258"}],"wp:attachment":[{"href":"https:\/\/www.rbadesign.it\/en\/wp-json\/wp\/v2\/media?parent=5883"}],"wp:term":[{"taxonomy":"categoria-work","embeddable":true,"href":"https:\/\/www.rbadesign.it\/en\/wp-json\/wp\/v2\/categoria-work?post=5883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}