{"id":4758,"date":"2023-12-20T14:19:09","date_gmt":"2023-12-20T13:19:09","guid":{"rendered":"https:\/\/www.rbadesign.it\/?post_type=work&p=4758"},"modified":"2026-05-04T17:27:50","modified_gmt":"2026-05-04T15:27:50","slug":"grandi-stazioni-retail","status":"publish","type":"work","link":"https:\/\/www.rbadesign.it\/en\/works\/grandi-stazioni-retail\/","title":{"rendered":"GRANDI STAZIONI RETAIL"},"content":{"rendered":"

A JOURNEY WITHIN THE JOURNEY. GRANDI STAZIONI RETAIL REINVENTS THE STATION.<\/strong><\/p>\n

This was a corporate identity project for Grandi Stazioni Retail, the new company that took over from FS in the management of the commercial and communication spaces of the 14 main Italian railway stations. A consortium formed by Antin Infrastructure, Borletti Group, and Icamap, with profound expertise in the retail and real estate world for an innovative project, aimed at creating new shopping destinations and meeting places capable of satisfying the needs of travellers, visitors, and cities.
\nAmong the first, ambitious objectives set by the new company is to increase the average time spent in the station by offering greater comfort, a renewed range of shops and venues, and therefore the creation of a valuable experience for customers (the model and flagship already operational is the new Central Market of Rome Termini).
\nRBA Design developed the strategic design platform and the coordinated image of the brand, from the conception of the logo to its application and the brand payoff.
\nThe reference target is enormous: a flow of travelers estimated at 750 million per year distributed throughout the national territory. The audience mainly includes people between 18 and 44 years of age, with a higher education and an above-average income, as well as a decidedly high willingness to shop and spend.
\nThe developed concept re-interprets the station as a space that completes the journey, where you can live a unique experience by developing new opportunities. A large square, where trains and people, products and events converge in an inclusive way and where time takes on a new dimension, from an unstoppable gear to real pleasure: a journey within the journey.
\nIt is therefore not a question of building the identity of individual real estate or media spaces to be rented or sold but of developing an organic and defined retail project, capable of evolving the perception of the station: from a simple place of passage to a space for a more structured and widespread enjoyment \u2013 a true \u201cDestination Brand\u201d.
\nThe new Grandi Stazioni Retail brand summarizes the values \u200b\u200bof dynamism and modernity with a very strong, unique logo, evocative of the concept (the square at the center of constantly moving flows) and with a completely redesigned character to further boost its personality.<\/p>\n","protected":false},"featured_media":4571,"template":"","categoria-work":[16,20],"class_list":["post-4758","work","type-work","status-publish","has-post-thumbnail","hentry","categoria-work-branding","categoria-work-communication"],"acf":[],"yoast_head":"\nGrandi Stazioni Retail: new brand design - RBA Design<\/title>\n<meta name=\"description\" content=\"Dynamic and modern design for Large Retail Stations. A completely renewed travel experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/en\/works\/grandi-stazioni-retail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grandi Stazioni Retail: new brand design - RBA Design\" \/>\n<meta property=\"og:description\" content=\"Dynamic and modern design for Large Retail Stations. A completely renewed travel experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rbadesign.it\/en\/works\/grandi-stazioni-retail\/\" \/>\n<meta property=\"og:site_name\" content=\"RBA Design\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-04T15:27:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2023\/12\/Rba-Grandi-Stazioni-Retail-visual.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"980\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/works\\\/grandi-stazioni-retail\\\/\",\"url\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/works\\\/grandi-stazioni-retail\\\/\",\"name\":\"Grandi Stazioni Retail: new brand design - RBA Design\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/works\\\/grandi-stazioni-retail\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/works\\\/grandi-stazioni-retail\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rbadesign.it\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Rba-Grandi-Stazioni-Retail-visual.jpg\",\"datePublished\":\"2023-12-20T13:19:09+00:00\",\"dateModified\":\"2026-05-04T15:27:50+00:00\",\"description\":\"Dynamic and modern design for Large Retail Stations. 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