{"id":4753,"date":"2023-12-20T15:08:40","date_gmt":"2023-12-20T14:08:40","guid":{"rendered":"https:\/\/www.rbadesign.it\/?post_type=work&p=4753"},"modified":"2024-10-30T18:29:45","modified_gmt":"2024-10-30T17:29:45","slug":"findus","status":"publish","type":"work","link":"https:\/\/www.rbadesign.it\/en\/works\/findus\/","title":{"rendered":"FINDUS"},"content":{"rendered":"

An iconic all-you-can-eat brand<\/strong><\/p>\n

Produced by Findus, Sofficini represent a complete experience of taste and fun.<\/p>\n

This is also thanks to the friendly character Carletto, who has always accompanied the brand with a light tone of voice that is close to consumers.
\nWhat characterizes Sofficini, however, is the unmistakable filling, unique for each product: a range with eight tasty variants, all of which share an extra stringy mozzarella cheese.
\nGenerally known for the family target, with the Sofficini line the brand has created a true product category, now more than familiar to the public.
\nIn a market where private label is becoming more and more present, the work we did was to create a strong enhancement project, with the goal of achieving greater impact, visibility and consequently recognizability in supermarkets.<\/p>\n

The colorful restyling of Sofficini<\/strong><\/p>\n

The elements that distinguish this major redesign by RBA Design, are the logo explosion that acquires a new central importance, as if to reaffirm the brand’s undisputed leadership in the savory pan cake segment, a cleanliness and simplification of the visual to ensure a fluid reading order and an overall harmony of the entire pack and finally a striking color system characterized by cheerful and bright colors, capable of clearly differentiating the various flavors of Sofficini.<\/p>\n

The exercise also continues on the back, which shows the character and promotions that follow one another over time, characteristics of the brand’s commercial policy.
\nA work that maintains a continuity of style and brand language, making it more modern, lively and impactful on the shelf.<\/p>\n

The story telling of the Fun Meals<\/strong><\/p>\n

Carletto has become to all intents and purposes a mascot, inextricably linked to the Sofficini Findus brand, well-known and appreciated for his likability and liveliness by the brand’s target audience.<\/p>\n

This is why the Company, on the occasion of the character’s 25-year history, decided to develop a brand stretching project by creating a line dedicated to him (“Carletto Presents”) that does not include Sofficini, but includes products such as Suppl\u00ec, Crocchette, Pizza, French Fries and Chicken Nuggets.<\/p>\n

This is with the intention of ensuring the uniqueness and exclusivity of these tasty products. Almost as if it were a show to be enjoyed, Carletto, dressed as a host, presents the novelty products, this time with a pack featuring an alternative background color, unique to the entire line, which clearly relates to family evenings, under the banner of the most genuine laughter and a good movie to watch all together.
\nA callback to Sofficini was maintained through the cross-logo typing mode that characterizes the product name.<\/p>\n

Fun Meals thus become that extra element to share, inviting purchase with a particularly engaging visual and storytelling.
\nTwo creatives that result in an explosion of colors and joy, both characterized by shapes and graphic signs that go to highlight in a light and
\nsympathetically all the deliciousness of these iconic Findus products.<\/p>\n","protected":false},"featured_media":0,"template":"","categoria-work":[17],"class_list":["post-4753","work","type-work","status-publish","hentry","categoria-work-packaging"],"acf":[],"yoast_head":"\nSofficini Findus: packaging design - RBA Design<\/title>\n<meta name=\"description\" content=\"Sofficini Findus: pop colors and attractive design for a tasty experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/en\/works\/findus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sofficini Findus: packaging design - RBA Design\" \/>\n<meta property=\"og:description\" content=\"Sofficini Findus: pop colors and attractive design for a tasty experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rbadesign.it\/en\/works\/findus\/\" \/>\n<meta property=\"og:site_name\" content=\"RBA Design\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-30T17:29:45+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rbadesign.it\/en\/works\/findus\/\",\"url\":\"https:\/\/www.rbadesign.it\/en\/works\/findus\/\",\"name\":\"Sofficini Findus: packaging design - 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