{"id":4744,"date":"2023-12-06T12:11:18","date_gmt":"2023-12-06T11:11:18","guid":{"rendered":"https:\/\/www.rbadesign.it\/?post_type=work&p=4744"},"modified":"2025-07-14T11:28:32","modified_gmt":"2025-07-14T09:28:32","slug":"titolo-en-2","status":"publish","type":"work","link":"https:\/\/www.rbadesign.it\/en\/works\/titolo-en-2\/","title":{"rendered":"ZERO PI\u00d9"},"content":{"rendered":"

MORE WELL-BEING. MORE CREATIVITY<\/strong><\/p>\n

 <\/p>\n

A WORLD OF WELL-BEING<\/strong><\/p>\n

Three different recipes for all tastes, but with one important element in common: well-being.
\nAn asset functional to the growth of Balocco, well-being is a segment that the brand is exploring for the first time, thanks to the help of the following characteristics: 0% added sugars, high fiber content, and extra crunchy texture. All elements that make the Balocco ZeroPi\u00f9 range a line of innovative goodness.
\nIn a rapidly expanding market such as that of wellness, Balocco offers one-of-a-kind products, moving from the world of traditional biscuits to an extension curated in detail by RBA Design: a project that involved the agency both in terms of naming and with the entire packaging identity, to provide added creative and functional value.
\nSince its foundation in 1927, the company has always combined tradition and innovation, fully understanding the needs of consumers and always responding with original and distinctive solutions.
\nThis line, specifically, includes 3 hero products: ZeroPi\u00f9 Balocco Oat Flakes & Rice Flour, ZeroPi\u00f9 Balocco 7 Cereals (oats, wheat, corn, barley, rye, spelt, rice) & cornflakes, and ZeroPi\u00f9 Balocco Rice and Wheat Crispies & Chocolate chips.
\nThe taste of these biscuits satisfies that desire for delicious food that we all have, while at the same time also being good for you and your well-being.<\/p>\n

PACKAGING IDENTITY: COMMUNICATE THE GOOD THAT IS GOOD<\/strong><\/p>\n

The shared objective was to enhance every single product, finding a name that could represent all three new characteristics of this range: zero added sugars but more taste, more crunchiness, more well-being.
\nThe graphics displayed are defined by a split: on the left, we have a section relating to the product, with the main \u201cpluses\u201d, and on the right we find another section dedicated to additional information such as ingredients, secondary pluses, and product sustainability.
\nWe succeeded in creating a product design that was characterized by lightness and a sense of innovative well-being, thanks to a delicate color palette and overall treatment. Specifically, we chose the color blue to represent the classic biscuits, brown for the chocolate biscuits, and green for the 7-grain wholemeal biscuits.
\nThe product, with its ingredients, remains the protagonist of the story. The agency studied the shape of the biscuits to ensure their consistency with the reference concept and to be able to build around them imagery that best expresses the essence of the product.
\nFor the first time, we introduced a more \u201cinstitutional\u201d section to the packaging, reflecting Balocco’s commitment to the topic of sustainability. A new visual system, represented by the stylized sun icon, will be present in all future packs of the brand.
\nIn this case, the aspects that will be highlighted are the FSC-certified cardboard packaging and the sustainable and renewable sources of electricity used in the production phase, which come from the company\u2019s photovoltaic system.
\nThe entire design system provides a strong impact on the shelf, thanks to a well-structured visual and textual story, designed to transparently show what the package contains (the number of biscuits) and what the product is specifically made of.
\nWhat is therefore communicated immediately is two core assets: taste and well-being, the distinctive elements of the ZeroPi\u00f9 line by Balocco.<\/p>\n

\n
<\/div>\n<\/div>\n","protected":false},"featured_media":0,"template":"","categoria-work":[16,17],"class_list":["post-4744","work","type-work","status-publish","hentry","categoria-work-branding","categoria-work-packaging"],"acf":[],"yoast_head":"\nZeroPi\u00f9 by Balocco Healthy Biscuit Packaging & Naming - RBA Design<\/title>\n<meta name=\"description\" content=\"RBA Design crafts the full brand and packaging identity for Balocco\u2019s ZeroPi\u00f9: a healthy biscuit line with no added sugar, extra crunch, high fiber, and FSC-certified materials.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/en\/works\/titolo-en-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ZeroPi\u00f9 by Balocco Healthy Biscuit Packaging & Naming - RBA Design\" \/>\n<meta property=\"og:description\" content=\"RBA Design crafts the full brand and packaging identity for Balocco\u2019s ZeroPi\u00f9: a healthy biscuit line with no added sugar, extra crunch, high fiber, and FSC-certified materials.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rbadesign.it\/en\/works\/titolo-en-2\/\" \/>\n<meta property=\"og:site_name\" content=\"RBA Design\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-14T09:28:32+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rbadesign.it\/en\/works\/titolo-en-2\/\",\"url\":\"https:\/\/www.rbadesign.it\/en\/works\/titolo-en-2\/\",\"name\":\"ZeroPi\u00f9 by Balocco Healthy Biscuit Packaging & Naming - RBA Design\",\"isPartOf\":{\"@id\":\"https:\/\/www.rbadesign.it\/en\/#website\"},\"datePublished\":\"2023-12-06T11:11:18+00:00\",\"dateModified\":\"2025-07-14T09:28:32+00:00\",\"description\":\"RBA Design crafts the full brand and packaging identity for Balocco\u2019s ZeroPi\u00f9: a healthy biscuit line with no added sugar, extra crunch, high fiber, and FSC-certified materials.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.rbadesign.it\/en\/works\/titolo-en-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rbadesign.it\/en\/works\/titolo-en-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.rbadesign.it\/en\/works\/titolo-en-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.rbadesign.it\/en\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Works\",\"item\":\"https:\/\/www.rbadesign.it\/work\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"ZERO PI\u00d9\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.rbadesign.it\/en\/#website\",\"url\":\"https:\/\/www.rbadesign.it\/en\/\",\"name\":\"RBA Design\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.rbadesign.it\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.rbadesign.it\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.rbadesign.it\/en\/#organization\",\"name\":\"RBA Design\",\"url\":\"https:\/\/www.rbadesign.it\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rbadesign.it\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2023\/11\/RBAdesign-logo-2023.svg\",\"contentUrl\":\"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2023\/11\/RBAdesign-logo-2023.svg\",\"width\":136,\"height\":34,\"caption\":\"RBA Design\"},\"image\":{\"@id\":\"https:\/\/www.rbadesign.it\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ZeroPi\u00f9 by Balocco Healthy Biscuit Packaging & Naming - RBA Design","description":"RBA Design crafts the full brand and packaging identity for Balocco\u2019s ZeroPi\u00f9: a healthy biscuit line with no added sugar, extra crunch, high fiber, and FSC-certified materials.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rbadesign.it\/en\/works\/titolo-en-2\/","og_locale":"en_US","og_type":"article","og_title":"ZeroPi\u00f9 by Balocco Healthy Biscuit Packaging & Naming - RBA Design","og_description":"RBA Design crafts the full brand and packaging identity for Balocco\u2019s ZeroPi\u00f9: a healthy biscuit line with no added sugar, extra crunch, high fiber, and FSC-certified materials.","og_url":"https:\/\/www.rbadesign.it\/en\/works\/titolo-en-2\/","og_site_name":"RBA Design","article_modified_time":"2025-07-14T09:28:32+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.rbadesign.it\/en\/works\/titolo-en-2\/","url":"https:\/\/www.rbadesign.it\/en\/works\/titolo-en-2\/","name":"ZeroPi\u00f9 by Balocco Healthy Biscuit Packaging & Naming - RBA Design","isPartOf":{"@id":"https:\/\/www.rbadesign.it\/en\/#website"},"datePublished":"2023-12-06T11:11:18+00:00","dateModified":"2025-07-14T09:28:32+00:00","description":"RBA Design crafts the full brand and packaging identity for Balocco\u2019s ZeroPi\u00f9: a healthy biscuit line with no added sugar, extra crunch, high fiber, and FSC-certified materials.","breadcrumb":{"@id":"https:\/\/www.rbadesign.it\/en\/works\/titolo-en-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rbadesign.it\/en\/works\/titolo-en-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.rbadesign.it\/en\/works\/titolo-en-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rbadesign.it\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Works","item":"https:\/\/www.rbadesign.it\/work\/"},{"@type":"ListItem","position":3,"name":"ZERO PI\u00d9"}]},{"@type":"WebSite","@id":"https:\/\/www.rbadesign.it\/en\/#website","url":"https:\/\/www.rbadesign.it\/en\/","name":"RBA Design","description":"","publisher":{"@id":"https:\/\/www.rbadesign.it\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rbadesign.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.rbadesign.it\/en\/#organization","name":"RBA Design","url":"https:\/\/www.rbadesign.it\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rbadesign.it\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2023\/11\/RBAdesign-logo-2023.svg","contentUrl":"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2023\/11\/RBAdesign-logo-2023.svg","width":136,"height":34,"caption":"RBA Design"},"image":{"@id":"https:\/\/www.rbadesign.it\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.rbadesign.it\/en\/wp-json\/wp\/v2\/work\/4744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rbadesign.it\/en\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.rbadesign.it\/en\/wp-json\/wp\/v2\/types\/work"}],"wp:attachment":[{"href":"https:\/\/www.rbadesign.it\/en\/wp-json\/wp\/v2\/media?parent=4744"}],"wp:term":[{"taxonomy":"categoria-work","embeddable":true,"href":"https:\/\/www.rbadesign.it\/en\/wp-json\/wp\/v2\/categoria-work?post=4744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}