{"id":4448,"date":"2023-12-20T15:16:07","date_gmt":"2023-12-20T14:16:07","guid":{"rendered":"https:\/\/www.rbadesign.it\/work\/antico-frantoio-del-parco\/"},"modified":"2024-10-30T18:27:49","modified_gmt":"2024-10-30T17:27:49","slug":"antico-frantoio-del-parco","status":"publish","type":"work","link":"https:\/\/www.rbadesign.it\/en\/work\/antico-frantoio-del-parco\/","title":{"rendered":"ANTICO FRANTOIO DEL PARCO"},"content":{"rendered":"

DIRECTLY FROM THE CENTURIES-OLD OLIVE TREES OF THE UCCELLINA PARK<\/strong><\/p>\n

Antico Frantoio del Parco is an oil mill in Alberese, near Grosseto, in the heart of the Maremma region of Tuscany. Its location \u2013 the stunning Uccellina Park \u2013 offers easy access to more than 700 olive trees.
\nThe Uccellina Natural Park is a place of extraordinary charm and value, located at the center of an area dedicated to the cultivation of olive trees, an iconic environment for ecosystem conservation.
\nThis place and its very name are so powerful that they do not require any bucolic representations, which are so often used by those who cannot boast such high-quality origins.
\nOnly great oil can be born here: traditional, authentic, and reliable, just like Chico Mendes, the association at the heart of its production and marketing.
\nThis is where the brand\u2019s new identity originates: the uncontaminated territory of the Uccellina Park.
\nA clear and evocative identity that expresses itself using premium language and through a fresh packaging system which is then declined in the variants of flavored oils and limited editions.
\nSpeaking of the latter, in 2021 Olio del Parco launched a limited edition to mark the 700th<\/sup> anniversary of the death of Italy\u2019s Great Poet, Dante Alighieri. It did so by using a passage from the Divine Comedy in which Dante expressly mentions the place of production, between Cecina and Corneto: a place of wild, harsh, and mysterious nature, as unique as the oil that comes from it.<\/p>\n

CREATIVE PROCESS<\/strong><\/p>\n

The label, inspired by the illustrations of the famous Gustave Dor\u00e8, reproduces \u2013 with a unique and embellished finishing \u2013 the Divine Comedy scene, further strengthening the powerful and authentic bond between the brand and the territory.
\nTo create the new label, the agency was inspired by a specific cantico<\/em> from the Divine Comedy and by some illustrations reproducing The Harpies.
\nThe text mentioning the Maremma region appears in the XII Canto of the Inferno, where Dante compares the forest of suicides to the tangled forest of the Maremma (between Cecina and Corneto, today’s Tarquinia).<\/strong><\/p>\n","protected":false},"featured_media":4456,"template":"","categoria-work":[16,17],"class_list":["post-4448","work","type-work","status-publish","has-post-thumbnail","hentry","categoria-work-branding","categoria-work-packaging"],"acf":[],"yoast_head":"\nAntico Frantoio del Parco: brand design - RBA Design<\/title>\n<meta name=\"description\" content=\"The soul of the Maremma in a bottle. Organic EVO oil from centuries-old olive trees of the Uccellina Park. 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