{"id":2698,"date":"2023-12-20T12:37:46","date_gmt":"2023-12-20T11:37:46","guid":{"rendered":"https:\/\/www.rbadesign.it\/?post_type=work&#038;p=2698"},"modified":"2026-05-04T14:56:30","modified_gmt":"2026-05-04T12:56:30","slug":"bottega-vinaia","status":"publish","type":"work","link":"https:\/\/www.rbadesign.it\/en\/works\/bottega-vinaia\/","title":{"rendered":"BOTTEGA VINAIA"},"content":{"rendered":"<p><strong>A SYMBOL OF LIGHTNESS<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>ITALIAN AUTHENTICITY IN THE USA<\/strong><\/p>\n<p>A brand born within Cavit, Bottega Vinaia stands out for its distinctive personality and its bond with the Italian territory, in particular <strong>Trentino<\/strong>.<br \/>\nWith a mid-to-high positioning and communication aimed at a <strong>female target<\/strong>, it is intended exclusively for the American market. The brand quickly joined the ranks of Italian premium wine producers, thanks to the constant commitment and unstoppable passion of the company's growers and winemakers.<br \/>\nThrough imagery visually linked to the world of fashion, Bottega Vinaia focuses on\u00a0<strong>authenticity<\/strong>, terroir and the Italian winemaking tradition.<br \/>\nIt does so by proposing two great products that become the protagonists of the brand story: Pinot Grigio, an elegant wine with a floral aroma, and Pinot Noir, fruity, fresh and structured.<br \/>\nThe first goes wonderfully with seafood dishes and is the ideal choice for aperitifs, while the second pairs perfectly with meat and grilled dishes.<\/p>\n<p><strong>AN ALL-FEMININE WINE<\/strong><\/p>\n<p>For Bottega Vinaia, RBA Design, with its experience in <strong>wine design<\/strong> and <strong>label design<\/strong>, came up with a specific symbol: the butterfly. The inspiration comes directly from the shape of the Trentino territory, a place rich in natural beauty, combined with a spirit of elegance, transformation and lightness. These are intrinsic characteristics of the wine, which is fresh and easy to drink.<br \/>\nA market survey established that it is an ideal wine for female consumers, a target that would in fact tend to want a product with these characteristics.<br \/>\nThat is why work went into creating a <strong>brand positioning<\/strong> that is just as fresh and delicate, with creative research based on harmonious yet highly impactful symbols.<br \/>\nOn the Bottega Vinaia website, we are invited to stand out with character and claim our own space in the world. Italian identity, of course, runs through the whole of the <strong>corporate storytelling<\/strong>. The graphics created by the agency for this wine are particularly elegant and reflect the brand's feminine essence. The colour palette is dominated by gold, burgundy, green and grey. While the logo recalls the fashion universe, on the labels a graceful calligraphic font seems almost to give a name to the butterfly at the heart of the design, within a rich and detailed design frame.<br \/>\nThe new <strong>brand identity<\/strong>, and consequently its positioning, is therefore closely tied to the wine's place of origin, taking on an equally natural and distinctive look.<br \/>\nIn this way, Bottega Vinaia's founding values are communicated, together with the brand's whole authentic spirit.<\/p>","protected":false},"featured_media":2704,"template":"","categoria-work":[17],"class_list":["post-2698","work","type-work","status-publish","has-post-thumbnail","hentry","categoria-work-packaging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bottega Vinaia: nuovo wine design e identity - RBA Design<\/title>\n<meta name=\"description\" content=\"Bottega Vinaia: un vino italiano elegante e femminile. 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