{"id":1309,"date":"2023-12-07T11:38:33","date_gmt":"2023-12-07T10:38:33","guid":{"rendered":"https:\/\/www.rbadesign.it\/?post_type=work&#038;p=1309"},"modified":"2026-05-04T15:20:57","modified_gmt":"2026-05-04T13:20:57","slug":"nutrivel","status":"publish","type":"work","link":"https:\/\/www.rbadesign.it\/en\/works\/nutrivel\/","title":{"rendered":"NUTRIVEL"},"content":{"rendered":"<p><strong>TAILOR-MADE WELLBEING<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>A CUSTOMIZED PLAN<\/strong><\/p>\n<p><u><\/u>The wellbeing offered by <strong>Nutrivel<\/strong> is a wellbeing <strong>designed to measure<\/strong>, which enters the health segment backed by RBA Design's targeted communication.<br \/>\nFrom <strong>Giuliani Farmaceutici<\/strong>, the first <strong>personalised plan of probiotics and natural active ingredients<\/strong>, born from the following consideration: on the path to improving one's daily wellbeing, individual characteristics play a decisive role. Hence the need to develop ad hoc solutions by analysing each person's specific microbiota, together with their lifestyle and eating habits. The Nutrivel system, developed by the team of Giuliani Researchers on the basis of established knowledge in medical and nutritional science, is based on a selection of as many as seventeen active ingredients, chosen for their efficacy profile and divided <strong>into five areas of intervention<\/strong>: energy, mood and concentration, defences, metabolism and digestion, vitality and longevity.<br \/>\nThese represent the fundamental areas of human health.<br \/>\nA particularly ambitious and specific project, for which the agency handled the <strong>study <\/strong>and <strong>management<\/strong> of several<strong> digital touchpoints<\/strong>.<\/p>\n<p><strong>THE COMMUNICATION PLAN: A USER-FRIENDLY DESIGN <\/strong><\/p>\n<p>In order to better guide consumers in choosing their plan, it was necessary to create a communication that was <strong>simple<\/strong> and <strong>immediate<\/strong>, but that could at the same time preserve the <strong>technicality<\/strong> and the <strong>specificity<\/strong> of Nutrivel.<br \/>\nThe selection process takes place on the <strong>website<\/strong>\u00a0<strong>www.nutrivel.<\/strong><strong>it<\/strong>, conceived by RBA Design as the gateway to the Nutrivel world: a <strong>user-friendly<\/strong>\u00a0site that guides the consumer through every step, from filling in the diagnostic questionnaire to identifying their own specific plan. The easy-to-understand graphics create a navigation path that explains, step by step, how the Nutrivel personalised plan works. The choice of colours, the visibility of the information, the copy: everything helps guide the consumer through a digital experience that makes it easy to obtain the ideal plan. The site also features a <strong>video tutorial<\/strong> which, through a simple, descriptive infographic, clearly explains the programme, how to fill in the questionnaire to identify one's specific needs, and the features of the two Plans, <strong>Basic and Advanced.<\/strong> At the end of the questionnaire, to finalize the purchase, you are redirected to the site of <strong>Farma\u00e8,<\/strong> Nutrivel's exclusive partner and one of Italy's leading e-commerce sites in the Health and Wellness market. A personal area also lets users track all their progress.<br \/>\nRBA Design also developed for the brand a <strong>digital magazine<\/strong>, in a dedicated space within the site. Here, a team of science journalists creates content that explores topics related to the microbiota and various aspects of wellbeing, lifestyle and health.<br \/>\nThe communication plan designed for Nutrivel is completed by the\u00a0<strong>activation <\/strong>and the <strong>management <\/strong>of the <strong>Facebook and Instagram social channels<\/strong>, for which <strong>ad hoc content is created<\/strong> that connect the brand with different target audiences through informative, engaging formats, and posts that relaunch the articles published in the magazine.<br \/>\nIn addition, presentation materials were developed, such as a <strong>leaflet<\/strong> and a <strong>couvette<\/strong>, which continue to follow the tone of voice and colour palette used throughout the communication.<br \/>\nEthics, professionalism and innovation thus come together in a unique, complete system, for which RBA Design devised an accessible, precise design that, also on a semiotic level, best communicates the brand's mission.<\/p>","protected":false},"featured_media":0,"template":"","categoria-work":[19],"class_list":["post-1309","work","type-work","status-publish","hentry","categoria-work-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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