To rethink the identity of La Pasta di Camerino, we started from what makes this brand unique: its bond with the territory, the know-how of its Master Pasta Makers and that very Italian way of enjoying food together.<\/p>\n
A journey that took us through the hills of the Marche, into an Italy of villages, squares and moments to share, where time moves more slowly and quality still comes from sincere, everyday gestures. It is from these elements that the rebranding project took shape.<\/p>\n
The challenge was to give this identity a more contemporary language, able to convey the richness of its origins and look to the future, while keeping alive the bond with Camerino and with the people who help build its story every day.<\/p>\n
ROOTS AS A STARTING POINT<\/strong> A graphic element that stops being a simple illustration and becomes part of the brand story, together with the new payoff \u201cOgni giorno, una storia\u201d (Every day, a story). A promise that sums up the journey of the pasta: from the hills of the Marche to the expert hands of the Master Pasta Makers and onto Italian tables, where every day becomes a moment to share.<\/p>\n A NATURAL EVOLUTION<\/strong> The result is a more solid and recognizable identity, capable of telling with a new language what La Pasta di Camerino has always been: the pleasure of simple things, the value of one\u2019s origins, and a tradition that continues to live every day.<\/p>","protected":false},"excerpt":{"rendered":" Per ripensare l’identit\u00e0 de La Pasta di Camerino siamo partiti da ci\u00f2 che rende questo brand unico: il suo legame con il territorio, il sapere dei Maestri Pastai e quel modo tutto italiano di vivere la tavola. Un viaggio che ci ha portati tra le colline marchigiane, in un’Italia fatta di borghi, piazze e momenti […]<\/p>\n","protected":false},"author":4,"featured_media":7228,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-7214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\n
\nThe project took shape starting from the most distinctive elements of the brand: the iconic color and the illustration of Camerino, which today has been reinterpreted with a more narrative style to tell the story of the territory from which everything originates.<\/p>\n
\nThe new look & feel makes the packaging more contemporary without straying from its roots. A cleaner composition, a clearer hierarchy of information, and even greater attention to materials, textures, and graphic details enhance the product\u2019s quality and strengthen its presence on the shelf.<\/p>\n