{"id":709,"date":"2023-03-16T10:08:37","date_gmt":"2023-03-16T09:08:37","guid":{"rendered":"https:\/\/www.rbadesign.it\/?p=709"},"modified":"2026-05-13T18:15:20","modified_gmt":"2026-05-13T16:15:20","slug":"cascina-biraga-colorful-milk-ice-cream","status":"publish","type":"post","link":"https:\/\/www.rbadesign.it\/en\/news\/cascina-biraga-nuovo-packaging\/","title":{"rendered":"Cascina Biraga, the colored milk ice cream"},"content":{"rendered":"<p>Cascina Biraga It is a family-run business that, in Terranova dei Passerini (LO), thanks to the experience of 5 generations, produces what it is proud to call the best gelato in Italy\u2026and it doesn\u2019t just make gelato, but also cheeses, desserts and other products made with milk.<\/p>\n<p>The secret of the Cascina Biraga quality lies in the working method, the attention to the entire supply chain, from the selection of the best milk to its processing in the dairy farm; this is an artisanal method that preserves the quality of the raw materials.<br \/>\nFrom here comes a very good gelato, healthy, made the way it used to be.<\/p>\n<p><strong>Project objective<\/strong><\/p>\n<p>Transferring the values of craftsmanship, quality and naturalness into the new Cascina packaging identity.<br \/>\nIn the new identity, the kraft cardboard color code represents the most distinctive element to convey the company\u2019s values, while at the same time differentiating it from competitors and making it stand out on the shelf.<br \/>\nThe new brand recalls the previous one, but makes the name more visible and includes important textual elements such as the founding date and the claim \u201cIl gelato di latte\u201d, to reaffirm the specific positioning of Cascina.<br \/>\nA varied color palette was created to define the flavors, contributing to give liveliness and taste to the packaging expression in balance with the natural color of the jar.<\/p>","protected":false},"excerpt":{"rendered":"<p>Cascina Biraga \u00e8 una realt\u00e0 a conduzione famigliare che, a Terranova dei Passerini (LO), \u00a0grazie all\u2019esperienza di 5 generazioni, produce quello che ha l\u2019orgoglio di definire il pi\u00f9 buon gelato d\u2019Italia\u2026e non fa solo gelato ma anche formaggi, dessert e altri prodotti a base di latte. Il segreto della qualit\u00e0 di Cascina Biraga sta nel [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":712,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cascina Biraga, il gelato di latte a colori - RBA Design<\/title>\n<meta name=\"description\" content=\"Nuovo packaging Cascina Biraga: un\u2019identit\u00e0 naturale e artigianale che valorizza qualit\u00e0, tradizione e gelato di latte.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/en\/news-en\/cascina-biraga-colorful-milk-ice-cream\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cascina Biraga, il gelato di latte a colori - 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