{"id":703,"date":"2023-03-22T10:05:02","date_gmt":"2023-03-22T09:05:02","guid":{"rendered":"https:\/\/www.rbadesign.it\/?p=703"},"modified":"2026-05-13T18:16:57","modified_gmt":"2026-05-13T16:16:57","slug":"orasi-brand-identity-and-packaging-design-for-the-italian-and-international-markets","status":"publish","type":"post","link":"https:\/\/www.rbadesign.it\/en\/news\/orasi-brand-identity-e-packaging-design-per-i-mercati-italiano-ed-internazionale\/","title":{"rendered":"OraSi, Brand Identity and Packaging design for the Italian and international markets"},"content":{"rendered":"<p>Renewing the product image to strengthen the relationship with the consumer. This was the starting point for the RBA Design project for OraS\u00ec, the\u00a0<em>n<\/em>Unigr\u00e0\u2019s line of plant-based beverages. The brand, founded in 2015 and recognized for the excellence of its products, asked the agency to work on a complete repositioning project, starting with Brand Design, to continue with Packaging Design.<\/p>\n<p>The team then worked to enhance the market positioning of the entire range of branded products OraS\u00ec, focusing primarily on strong shelf differentiation. This is why the use of highly colorful icons is employed to achieve a strong and immediate visual impact; but also shapes and visuals capable of offering the product new freshness and at the same time value, highlighting ingredients and content. The simple and direct lettering at the same time informs and engages the consumer.<\/p>\n<p><strong><em>The design<\/em><\/strong><\/p>\n<p>The range of plant-based products is OraS\u00ec unique and varied and includes drinks, cooking creams and spreads made from 100% plant-based ingredients, ideal for drinking, great for cooking and perfect for every type of consumer. It OraS\u00ec is presented as an inclusive brand, guaranteeing selected raw materials and a virtuous production cycle that respects the natural balance of the environment.<\/p>\n<p>The images produced convey an idea of superior value, as well as the freshness naturally inherent in vegetable drinks.<\/p>","protected":false},"excerpt":{"rendered":"<p>Rinnovare l\u2019immagine del prodotto per rafforzare la relazione con il consumatore. E\u2019 partito da questo obiettivo il progetto di RBA Design per OraS\u00ec, la\u00a0nuova linea di bevande vegetali di Unigr\u00e0. Il brand, nato nel 2015 e riconosciuto per l\u2019eccellenza dei prodotti proposti, ha chiesto all\u2019agenzia di lavorare su un progetto di riposizionamento completo, a partire [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OraSi, Brand Identity e Packaging design- RBA Design<\/title>\n<meta name=\"description\" content=\"RBA Design rinnova l\u2019identit\u00e0 di OraS\u00ec con un packaging fresco e distintivo che valorizza bevande vegetali, ingredienti e sostenibilit\u00e0.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/en\/news-en\/orasi-brand-identity-and-packaging-design-for-the-italian-and-international-markets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OraSi, Brand Identity e Packaging design- RBA Design\" \/>\n<meta property=\"og:description\" content=\"RBA Design rinnova l\u2019identit\u00e0 di OraS\u00ec con un packaging fresco e distintivo che valorizza bevande vegetali, ingredienti e sostenibilit\u00e0.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rbadesign.it\/en\/news-en\/orasi-brand-identity-and-packaging-design-for-the-italian-and-international-markets\/\" \/>\n<meta property=\"og:site_name\" content=\"RBA Design\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-22T09:05:02+00:00\" \/>\n<meta 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