{"id":696,"date":"2023-04-11T09:56:43","date_gmt":"2023-04-11T07:56:43","guid":{"rendered":"https:\/\/www.rbadesign.it\/?p=696"},"modified":"2026-05-13T18:19:24","modified_gmt":"2026-05-13T16:19:24","slug":"gallos-brand-identity-and-packaging-design-of-the-new-line-of-savory-snacks","status":"publish","type":"post","link":"https:\/\/www.rbadesign.it\/en\/news\/gallos-brand-identity-e-packaging-design-della-nuova-linea-di-snack-salati\/","title":{"rendered":"Gallo\u2019s, brand Identity and packaging design of the new line of salty snacks"},"content":{"rendered":"<p>Brand Identity and packaging design for the new line of salty snacks Riso Gallo Chips<\/p>\n<p>The project included the creation of the image, positioning and packaging for the new Riso Gallo Chips product line. The health profile of the products was emphasized: the well-being derived mainly from the whole-grain rice ingredient and the non-fried chips offer. The proposal of a line containing less fat than potato chips was therefore enhanced, while maintaining flavor and crunchiness.<\/p>\n<p>The goodness was then enhanced thanks to the taste of the other ingredients combined with the rice, in one case the sea salt, in the other the paprika.<\/p>\n<p><strong>Project creativity<\/strong><\/p>\n<p>Great emphasis and prominence was given to the brand Riso Gallo because, through it, the belonging to the \u2019rice\u201c category is immediately communicated. Thus, we are separated from the world of potato chips, without losing effectiveness in communicating \u2013 through the flashy colors and product visuals \u2013 all the flavor and joy that this segment offers.<\/p>\n<p>So, on the one hand \u2013 with the brand-name in a dominant position \u2013 all the well-being of rice is communicated, while with the other elements we speak in a language typical of the world of sweet snacks, designed to attract attention from the sales shelves (see also the contrast between the colors) and stimulate the appetite appeal, conveyed by the illustration of the chips, so delicious and crispy, paired with the other ingredients.<\/p>","protected":false},"excerpt":{"rendered":"<p>Brand Identity e packaging design della nuova linea di snack salati Riso Gallo Chips Il progetto ha previsto la realizzazione dell\u2019immagine, del posizionamento e del packaging della nuova linea di prodotti Riso Gallo Chips. Si \u00e8 voluto evidenziare il profilo salutistico dei prodotti: il benessere che deriva principalmente dall&#8217;ingrediente riso integrale e dalla proposta di [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":699,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gallo\u2019s: Brand Identity e Packaging Design per la Nuova Linea di Snack Salati - RBA Design<\/title>\n<meta name=\"description\" content=\"RBA Design firma branding e packaging delle Riso Gallo Chips: snack di riso integrale dal look distintivo, croccante e salutare.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/en\/news-en\/gallos-brand-identity-and-packaging-design-of-the-new-line-of-savory-snacks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gallo\u2019s: Brand Identity e Packaging Design per la Nuova Linea di Snack Salati - RBA Design\" \/>\n<meta property=\"og:description\" content=\"RBA Design firma branding e packaging delle Riso Gallo Chips: snack di riso integrale dal look distintivo, croccante e salutare.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rbadesign.it\/en\/news-en\/gallos-brand-identity-and-packaging-design-of-the-new-line-of-savory-snacks\/\" \/>\n<meta property=\"og:site_name\" content=\"RBA Design\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-11T07:56:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-13T16:19:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2023\/12\/Gallo_SMALL.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"643\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"denis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"denis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/news\\\/gallos-brand-identity-e-packaging-design-della-nuova-linea-di-snack-salati\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/news\\\/gallos-brand-identity-e-packaging-design-della-nuova-linea-di-snack-salati\\\/\"},\"author\":{\"name\":\"denis\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/#\\\/schema\\\/person\\\/3311aa0109bf0d76989496c5d1d33625\"},\"headline\":\"Gallo&#8217;s, brand Identity e packaging design della nuova linea di Snack salati\",\"datePublished\":\"2023-04-11T07:56:43+00:00\",\"dateModified\":\"2026-05-13T16:19:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/news\\\/gallos-brand-identity-e-packaging-design-della-nuova-linea-di-snack-salati\\\/\"},\"wordCount\":243,\"publisher\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/news\\\/gallos-brand-identity-e-packaging-design-della-nuova-linea-di-snack-salati\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rbadesign.it\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Gallo_SMALL.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/news\\\/gallos-brand-identity-e-packaging-design-della-nuova-linea-di-snack-salati\\\/\",\"url\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/news\\\/gallos-brand-identity-e-packaging-design-della-nuova-linea-di-snack-salati\\\/\",\"name\":\"Gallo\u2019s: Brand Identity e Packaging Design per la Nuova Linea di Snack Salati - 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