{"id":6522,"date":"2026-06-22T11:27:41","date_gmt":"2026-06-22T09:27:41","guid":{"rendered":"https:\/\/www.rbadesign.it\/?p=6522"},"modified":"2026-06-22T12:30:11","modified_gmt":"2026-06-22T10:30:11","slug":"lago-fa-gola-la-rivoluzione-golosamente-libera-firmata-rba-design","status":"publish","type":"post","link":"https:\/\/www.rbadesign.it\/en\/news\/lago-fa-gola-la-rivoluzione-golosamente-libera-firmata-rba-design\/","title":{"rendered":"LAGO FA GOLA: THE \u201cGOLOSAMENTE LIBERA\u201d REVOLUTION BY RBA DESIGN"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Pleasure is everyone's right, and everyone should be free to enjoy it their own way. This insight gave rise to the new communication strategy for Lago, the historic brand of wafers, snacks and biscuits, for which we rethought the entire positioning, extending the identity evolution RBA Design has been carrying out for years on its packaging too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the \u201cLago fa Gola\u201d concept (roughly, \u201cLago is tempting\u201d), we turned an everyday gesture, like choosing a snack, into a more contemporary, authentic story that feels closer to people.<\/span><\/p>\n<p><b>A PLEASURE THAT REALLY SPEAKS TO EVERYONE<\/b> <span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The heart of this evolution lies on Instagram and TikTok, where the project takes shape through pop content, high-impact visuals, trends, influencer marketing and a presence more in tune with contemporary languages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On Instagram, the story highlights the product and the people; on TikTok, the brand adopts the platform\u2019s native language: faster and more spontaneous, driven by trends, but always keeping the deliciousness at the center of the scene.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>A NEW IDENTITY THAT STANDS OUT<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">The campaign\u2019s inclusive and disruptive pop style, combined with an immediate and contemporary visual language, has made Lago increasingly recognizable, contributing to significant growth in the community, interactions, and acquisition of new followers, with performance exceeding market benchmarks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The content is also achieving important results: some videos have reached hundreds of thousands of views, increasing brand awareness and strengthening its presence in digital conversations.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">A journey that caught the public's attention, and not only theirs. Webboh, the Mondadori Group platform and a reference point for younger generations, also chose Lago as Main Sponsor, recognising in the brand a language close to the codes and values of its target audience.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A project that well illustrates RBA Design\u2019s approach: to build social strategies capable of transforming the product into a cultural language, creating relevant, recognizable content that resonates with people.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Il piacere \u00e8 un diritto di tutti e ognuno dovrebbe essere libero di viverlo a modo proprio. Da questo insight nasce la nuova strategia di comunicazione di Lago, storico brand di wafer, merendine e biscotti, per cui abbiamo ripensato l\u2019intero posizionamento, ampliando il lavoro di evoluzione dell\u2019identit\u00e0 che RBA Design porta avanti da anni anche [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6626,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-6522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lago fa Gola: la nuova strategia social del brand - RBA Design<\/title>\n<meta name=\"description\" content=\"Con il concept \u201cLago fa Gola\u201d, RBA Design rinnova il posizionamento social del brand, creando contenuti pop, inclusivi e rilevanti per le nuove generazioni.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/en\/news-en\/lago-fa-gola-la-rivoluzione-golosamente-libera-firmata-rba-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lago fa Gola: la nuova strategia social del brand - RBA Design\" \/>\n<meta property=\"og:description\" content=\"Con il concept \u201cLago fa Gola\u201d, RBA Design rinnova il posizionamento social del brand, creando contenuti pop, inclusivi e rilevanti per le nuove generazioni.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rbadesign.it\/en\/news-en\/lago-fa-gola-la-rivoluzione-golosamente-libera-firmata-rba-design\/\" \/>\n<meta property=\"og:site_name\" content=\"RBA Design\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-22T09:27:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-22T10:30:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2026\/06\/DESKTOP-home-4-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"643\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"giorgio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"giorgio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/news\\\/lago-fa-gola-la-rivoluzione-golosamente-libera-firmata-rba-design\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/news\\\/lago-fa-gola-la-rivoluzione-golosamente-libera-firmata-rba-design\\\/\"},\"author\":{\"name\":\"giorgio\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/#\\\/schema\\\/person\\\/899e4ae07c4430f6e3d20b6ddf5280b0\"},\"headline\":\"LAGO FA GOLA: LA RIVOLUZIONE GOLOSAMENTE LIBERA FIRMATA RBA DESIGN\",\"datePublished\":\"2026-06-22T09:27:41+00:00\",\"dateModified\":\"2026-06-22T10:30:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/news\\\/lago-fa-gola-la-rivoluzione-golosamente-libera-firmata-rba-design\\\/\"},\"wordCount\":329,\"publisher\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/news\\\/lago-fa-gola-la-rivoluzione-golosamente-libera-firmata-rba-design\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rbadesign.it\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/DESKTOP-home-4-1.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/news\\\/lago-fa-gola-la-rivoluzione-golosamente-libera-firmata-rba-design\\\/\",\"url\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/news\\\/lago-fa-gola-la-rivoluzione-golosamente-libera-firmata-rba-design\\\/\",\"name\":\"Lago fa Gola: la nuova strategia social del brand - 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