{"id":6520,"date":"2026-06-22T11:28:34","date_gmt":"2026-06-22T09:28:34","guid":{"rendered":"https:\/\/www.rbadesign.it\/?p=6520"},"modified":"2026-06-22T11:28:34","modified_gmt":"2026-06-22T09:28:34","slug":"webboh-awards-2026-quando-un-brand-parla-davvero-alle-nuove-generazioni","status":"publish","type":"post","link":"https:\/\/www.rbadesign.it\/en\/news\/webboh-awards-2026-quando-un-brand-parla-davvero-alle-nuove-generazioni\/","title":{"rendered":"WEBBOH AWARDS 2026: WHEN A BRAND REALLY TALKS TO THE NEW GENERATIONS"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In the Italian digital landscape, few observers are able to capture the tastes, languages, and trends of the new generations with the same immediacy as Webboh. The editorial platform of the Mondadori group tells the stories of creators, social phenomena, and pop culture every day with a direct tone of voice that perfectly aligns with its own community.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is why, when a brand appears on Webboh's radar, it means it is speaking to a young, highly engaged audience. And that is exactly what happened to Lago.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>LAGO, MAIN SPONSOR OF THE WEBBOH AWARDS 2026<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">In just over three months, thanks to the new strategy created specifically by RBA Design, the brand caught the attention of the Webboh editorial team, which chose Lago as main sponsor of the Webboh Awards 2026.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An important opportunity, which has placed the brand in a context of great visibility:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">over 1,000 people present in the room;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">more than 400 creators and talents;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">11 million votes collected online;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">50 million in media impact.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">An ecosystem of content, branded interaction and physical presence perfectly consistent with the brand's new positioning.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>BEHIND THE SCENES, TOGETHER WITH THE CLIENT<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">For RBA Design, being a strategic partner also means supporting clients at the key moments of their communication. For this reason, our digital team participated in the event alongside Lago, supporting them in all operational and creative activities: from preparing the materials to coordinating with the creator Flavia Del Prete, up to creating stories, reels, and live content throughout the evening.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Between the photobooth, ledwall, backdrop and the distribution of products to hundreds of guests, we had the opportunity to observe up close how a social strategy can translate into a concrete experience capable of generating visibility, relationship and engagement.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>WHEN STRATEGY BECOMES RELEVANCE<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Participating in the Webboh Awards represents a significant achievement in the journey we have undertaken together with Lago. Thanks to our work, the brand has been able to evolve its language, approaching the cultural codes of the new generations without losing its own identity.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Nel panorama digitale italiano, pochi osservatori riescono a intercettare gusti, linguaggi e trend delle nuove generazioni con la stessa immediatezza di Webboh. La piattaforma editoriale del gruppo Mondadori racconta ogni giorno creator, fenomeni social e cultura pop con un tone of voice diretto, perfettamente in sintonia con la propria community. Per questo, quando un brand [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6613,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-6520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lago ai Webboh Awards: il risultato di una nuova strategia - RBA Design<\/title>\n<meta name=\"description\" content=\"Grazie alla strategia sviluppata da RBA Design, Lago diventa main sponsor dei Webboh Awards 2026, rafforzando la propria rilevanza tra creator, community e nuove generazioni.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/en\/news-en\/webboh-awards-2026-quando-un-brand-parla-davvero-alle-nuove-generazioni\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lago ai Webboh Awards: il risultato di una nuova strategia - RBA Design\" \/>\n<meta property=\"og:description\" content=\"Grazie alla strategia sviluppata da RBA Design, Lago diventa main sponsor dei Webboh Awards 2026, rafforzando la propria rilevanza tra creator, community e nuove generazioni.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rbadesign.it\/en\/news-en\/webboh-awards-2026-quando-un-brand-parla-davvero-alle-nuove-generazioni\/\" \/>\n<meta property=\"og:site_name\" content=\"RBA Design\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-22T09:28:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2026\/06\/DESKTOP-home-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"643\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"giorgio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"giorgio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/news\\\/webboh-awards-2026-quando-un-brand-parla-davvero-alle-nuove-generazioni\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/news\\\/webboh-awards-2026-quando-un-brand-parla-davvero-alle-nuove-generazioni\\\/\"},\"author\":{\"name\":\"giorgio\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/#\\\/schema\\\/person\\\/899e4ae07c4430f6e3d20b6ddf5280b0\"},\"headline\":\"WEBBOH AWARDS 2026: QUANDO UN BRAND PARLA DAVVERO ALLE NUOVE GENERAZIONI\",\"datePublished\":\"2026-06-22T09:28:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/news\\\/webboh-awards-2026-quando-un-brand-parla-davvero-alle-nuove-generazioni\\\/\"},\"wordCount\":329,\"publisher\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/news\\\/webboh-awards-2026-quando-un-brand-parla-davvero-alle-nuove-generazioni\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rbadesign.it\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/DESKTOP-home-1.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/news\\\/webboh-awards-2026-quando-un-brand-parla-davvero-alle-nuove-generazioni\\\/\",\"url\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/news\\\/webboh-awards-2026-quando-un-brand-parla-davvero-alle-nuove-generazioni\\\/\",\"name\":\"Lago ai Webboh Awards: il risultato di una nuova strategia - 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