Once again \u2013 indeed, twice \u2013 RBA Design\u2019s value-driven branding has won prestigious awards at the Touchpoint Awards Identity 2026. This is not the first time our agency has won in this sector; but the emotions we experience are always unique.
\nDuring the awards evening, held on April 16 in the Milanese setting of Fabbrica di Lampadine, more than 20 awards and recognitions were presented, with the goal of unifying the entire event: celebrating brand identity as a strategic and distinctive element in increasingly volatile and competitive markets.
\nLet\u2019s discover which are the two projects that enabled our creative hub to achieve this important result.<\/p>\n
CHEERS TO CERES!<\/strong> Special Mention of the Jury \u2013 Product Identity \/ Beverage\u00a0\u00a0<\/b>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/em> Storytelling for nature<\/strong> Touchpoint Editorial Prize\u00a0<\/b>\u00a0 \u00a0 \u00a0<\/em> With these two projects, our creative hub has demonstrated that the concept of brand identity is never abstract or self-serving, but is a fundamental strategic tool that allows companies to differentiate themselves, adapt, and interact with consumers and the market.<\/p>","protected":false},"excerpt":{"rendered":" Ancora una volta \u2013 anzi, due volte \u2013 il value-driven branding di RBA Design si \u00e8 aggiudicato dei riconoscimenti prestigiosi ai Touchpoint Awards Identity 2026. Non \u00e8 la prima volta che la nostra agenzia vince nel settore, ma le emozioni che si provano sono sempre uniche. Durante la serata di premiazione, svoltasi il 16 aprile […]<\/p>\n","protected":false},"author":4,"featured_media":6332,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-6286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\n
\nA historic brand known for its Strong Ale 7.7%, Ceres it has set itself a clear challenge with ambitious goals: to tap into the consumption habits of the new generations \u2013 increasingly oriented towards fresh, light and accessible beers \u2013 and to present the brand in a contemporary and dynamic way without distorting its roots.
\nOur team worked on a packaging design project that, on the one hand, highlights the product\u2019s features while, on the other hand, maintains a strong connection with the universe Ceres.
\nThe result? A packaging that is able to interact with new consumers without losing that unmistakable identity that the brand has built over time.<\/p>\n
\nCeres Lager<\/em>
\nCeres<\/em>
\nRBA Design<\/em><\/p>\n
\nThe other project that brought us on stage for a second time was the one with Just, a very well-known Swiss brand of phyto-cosmetics.
\nFor Just, our team created the 2026 calendar, awarded for its ability to express the values that have always differentiated the brand \u2013 Nature, well-being and relationship \u2013 through evocative, poetic and sensory visual and verbal storytelling, in collaboration with the English illustrator Maggie Stephenson.
\nThe calendar thus transforms from a purely functional object into a true \u201csong of joy\u201d: a simple but effective way to evoke pleasant memories and celebrate the happiness of everyday life.<\/p>\n
\nJust Calendar 2026 \u2013 Illustrated by Maggie Stephenson<\/em>
\nJust Italia<\/em>
\nRBA Design<\/em><\/p>\n