{"id":6103,"date":"2026-02-06T10:53:15","date_gmt":"2026-02-06T09:53:15","guid":{"rendered":"https:\/\/www.rbadesign.it\/?p=6103"},"modified":"2026-02-06T10:53:15","modified_gmt":"2026-02-06T09:53:15","slug":"rba-rbs-continua-la-partnership-con-la-rome-business-school","status":"publish","type":"post","link":"https:\/\/www.rbadesign.it\/en\/news\/rba-rbs-continua-la-partnership-con-la-rome-business-school\/","title":{"rendered":"RBA & RBS: The partnership with the Rome Business School continues"},"content":{"rendered":"

For the second consecutive year, Fabrizio Bernasconi has the pleasure of teaching the course in Brand Management and Experience at Rome Business School.<\/p>\n

Founded in 2011 by Antonio Ragusa and based in the heart of Rome, the RBS<\/a> It is a national and international university institution, with a student body from over 161 different countries.<\/p>\n

Of this collaboration, Fabrizio says: \u201cIt is a very interesting educational experience, divided into different modalities \u2013 including live, recorded, discussion, Q&A and practical exercises \u2013 which allows me to convey topics such as brands and branding by alternating theory with practical case studies.\u201d<\/p>\n

Use cases, or practical examples, are of great importance for today\u2019s brands, as Fabrizio confirms: \u201cTeaching \u2013 and learning \u2013 the theoretical foundations is essential, of course, but branding then manifests itself in concrete projects. Through this course, I support students in using strategic tools to build an effective positioning.\u201d<\/p>\n

Other areas touched upon in the course include brand in the digital world, the development of creativity and the ways to create high-profile brands through design. Fabrizio adds: \u201cFurthermore, thanks to my thirty-year experience in the world of branding, I always strive to provide my students with relevant takeaways that I have gathered along my journey, working closely with some of the most well-known and beloved brands in the Italian food & beverage landscape.\u201d<\/p>\n

We can only wish Fabrizio and his students good luck as they begin a new journey of value-driven branding that continues beyond the walls of our creative hub.<\/p>","protected":false},"excerpt":{"rendered":"

Per il secondo anno consecutivo, Fabrizio Bernasconi ha il piacere di insegnare il corso in Brand Management and Experience alla Rome Business School. Fondata nel 2011 da Antonio Ragusa e con sede nel cuore di Roma, la RBS \u00e8 un istituto universitario di spessore nazionale ed internazionale, con un corpo studentesco proveniente da oltre 161 […]<\/p>\n","protected":false},"author":4,"featured_media":6120,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-6103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nRBA & RBS: Continua la partnership con la Rome Business School - RBA Design<\/title>\n<meta name=\"description\" content=\"Fabrizio Bernasconi insegna Brand Management and Experience alla Rome Business School, portando strategia, design e casi concreti dal mondo del branding.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/en\/news-en\/rba-rbs-continua-la-partnership-con-la-rome-business-school\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RBA & RBS: Continua la partnership con la Rome Business School - 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