An unexpected and much-appreciated award, which celebrates our 30 years of agency with this motivation that perfectly expresses our journey:<\/p>\n
For demonstrating, over thirty years of activity, that design creates value when guided by a solid strategy: clear brand platform and brand architecture, governance of touchpoints, and consistency between identity, packaging, retail, and digital. For the ability to transform insights into distinctive and measurable choices, guiding brands through the key steps of their journey.<\/em> Un premio inatteso e graditissimo, che celebra i nostri 30 anni d\u2019 agenzia con questa motivazione che esprime perfettamente il nostro percorso: Per aver dimostrato, in trent\u2019anni di attivit\u00e0, che il design crea valore quando \u00e8 guidato da una strategia solida: brand platform e architettura di marca chiare, governance dei touchpoint e coerenza tra identit\u00e0, […]<\/p>\n","protected":false},"author":4,"featured_media":6060,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-6052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\n
\nFor the contribution to spreading method and good practices, transferring to new generations an approach that combines creativity and rigor, with a concrete impact on business. The Special Touchpoint Award \u201cGreat Stories from the Agency<\/strong>\u201dHe goes to RBA Design.\u201d.<\/em><\/p>","protected":false},"excerpt":{"rendered":"