{"id":6037,"date":"2025-12-03T10:37:10","date_gmt":"2025-12-03T09:37:10","guid":{"rendered":"https:\/\/www.rbadesign.it\/?p=6037"},"modified":"2026-05-13T18:55:05","modified_gmt":"2026-05-13T16:55:05","slug":"trentanni-di-design-passione-e-italian-touch","status":"publish","type":"post","link":"https:\/\/www.rbadesign.it\/en\/news\/trentanni-di-design-passione-e-italian-touch\/","title":{"rendered":"Thirty years of design, passion and Italian Touch"},"content":{"rendered":"

Exactly thirty years ago, in the attic of a house with wooden railings in the heart of Milan\u2019s Chinatown, Fabrizio Bernasconi and Stefano Fabrucci were laying the foundations for what would later become RBA Design.<\/p>\n

The agency we know today, which finds one of its greatest expressions in the spacious, bright open space of its creative hub in Via San Francesco, was founded in 1995, driven by the visionary passion of two friends who were convinced that design was not just an image but a fundamental tool for communicating value and uniqueness.<\/p>\n

Touchpoint Magazine, a renowned publishing platform for design and communication professionals, has dedicated a special issue to RBA Design, not only to celebrate this successful thirty-year anniversary, but also \u2013 and above all \u2013 to capture the experiences of the people who, over time, have helped make the agency one of the benchmarks in the Italian and international food & beverage sector.<\/p>\n

We are therefore talking about the two founding partners \u2013 Fabrizio and Stefano \u2013 to whom Nicola Mincione and Carlo Aliverti were later added as partners, but we are also talking about young talents and promises in the fields of branding and design.<\/p>\n

And then, of course, there is also talk of Italianity, one of the core concepts of RBA Design, from the very earliest days of the agency\u2019s existence. The Italian Touch Italianity of RBA Design is manifested in projects where Italianity is never banal or folkloristic, but rather reflects the intertwining of authentic stories, deep ties with the territory, and people who have managed to transform passions and traditions into true lifestyles, iconic experiences and rituals that are undeniably Italian.<\/p>\n

But what are, in fact, the secrets of these 30 years of success for RBA Design? We\u2019ll reveal three of them \u2013 one for each decade:<\/p>\n