A limited edition signed Leone 1857, in collaboration with the Bullone Foundation, SDA Bocconi and RBA Design, and designed to be accessible to people with visual or motor disabilities.<\/i><\/i><\/p>\n
Milan, June 26, 2025<\/i><\/b> \u2013<\/i> <\/i><\/b>Leone 1857, <\/b>the non-profit organization Bullone Foundation<\/b>, SDA Bocconi \u2013 with the MAFED master\u2019s degree (Master in Fashion, Experience & Design Management) directed by Professor Stefania Saviolo \u2013 and the branding and communication agency RBA Design have joined forces in an open innovation project to create an inclusive and accessible limited edition:\u201cLeone loves Bullone<\/b>\u201dSignature Leone 1857. A collaboration born from a shared, cross-cutting and deeply human journey.\u201d.<\/p>\n
Today a product debuts on the market that combines the iconic Leone pads in three flavor variants <\/b>\u2013 violetta, strawberry and mint \u2013 the result of a thoughtful design, innovative development and original aesthetics<\/b>. Thanks to specific technical and stylistic features, this edition is designed to be easy to use and above all accessible for people with visual impairments, as well as support for those with limited hand mobility<\/b>. In particular, the introduction of technology NaviLens<\/b>, applied to the packaging of each package of the Leone loves Bullone collection, allows to all consumers<\/b> to access both textual information<\/b> of the product being the same audio transposition <\/b>Thanks to a dedicated QR code. In addition, the packaging features clear instructions on how to open and close the device<\/b> Thanks to explicit printed and drawn signals.<\/p>\n
Bill Niada<\/b>, President of the Bullone Foundation<\/b>, He commented:
\n\u201cIt was an innovative project that brought together different forces and skills, but above all fun and relationships, developed through company visits, mixed working groups, reviews and tests that involved our young people in a climate of confrontation and creativity. An enriching and original journey, which Leone 1857 supported with courage, going beyond the fears associated with approaching the non-profit world and the issues of diversity and inclusion.\u201d.<\/i><\/i><\/p>\n
\u201cWith this project, we rediscovered the truest meaning of innovation: generating real value for people. Our encounter with the Bullone Foundation led us to rethink the product not only in aesthetic or functional terms, but as a tool for inclusion, creativity, and social impact\u201d<\/i> declares Massimo Pozzetti<\/b>, CEO of Leone 1857, <\/b>which adds: <\/b>\u201cLeone loves Bullone is the tangible result of a process of listening, sharing, and positive interaction: an example of how dialogue between different worlds can lead to something deeply meaningful.\u201d.<\/i><\/i><\/p>\n
The project, in which both RBA Design and MAFED from SDA Bocconi participated, is entirely pro bono and will support the Bullone ETS Foundation, thanks to the professional services provided free of charge and an important donation by Pastiglie Leone.<\/p>","protected":false},"excerpt":{"rendered":"
Una edizione limitata firmata Leone 1857, in collaborazione con Fondazione Bullone, SDA Bocconi e RBA Design e progettata per essere fruibile anche da persone con disabilit\u00e0 visive o motorie. Milano, 26 giugno 2025 \u2013 Leone 1857, la non profit Fondazione Bullone, SDA Bocconi \u2013 con il master MAFED (Master in Fashion, Experience & Design Management) […]<\/p>\n","protected":false},"author":4,"featured_media":5862,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-5854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\n