{"id":5850,"date":"2025-06-23T16:48:07","date_gmt":"2025-06-23T14:48:07","guid":{"rendered":"https:\/\/www.rbadesign.it\/?p=5850"},"modified":"2026-05-13T18:32:12","modified_gmt":"2026-05-13T16:32:12","slug":"case-history-beverage","status":"publish","type":"post","link":"https:\/\/www.rbadesign.it\/en\/news\/case-history-beverage\/","title":{"rendered":"CASE HISTORY \u2013 BEVERAGE"},"content":{"rendered":"

Ceres The RBA and the one that wasn\u2019t there<\/strong><\/p>\n

A lager under the brand name Ceres, a new product identity designed by RBA. An extension of the historic brand, known primarily for its iconic strong ale, which was meant to convey a beer different from the classic one Ceres but that would retain all the strength of the brand.<\/p>\n

RBA has devised a packaging identity that highlights the product\u2019s characteristics: the term \u201cLAGER\u201d, clearly visible on the front of the green glass bottle, the color of the label that reinforces the reference to the lager market, immediately indicates the low ABV of the product, while the \u201cpremium\u201d and \u201csuperior quality\u201d attributes add depth to the flavor profile.<\/p>\n

In this way, the brand strengthens the visual and sensory identity of the product, also inviting consumers to rediscover the traditional lager in a modern way \u2013 while always maintaining the brand Ceres as a solid and unmistakable point of reference.<\/p>\n

Once again, the RBA team has completed a successful project with a high-profile brand like Ceres.<\/p>\n

Well done, RBA team!<\/p>","protected":false},"excerpt":{"rendered":"

RBA e la Ceres che non c\u2019era Una lager a marchio Ceres, una nuova identit\u00e0 di prodotto progettata da RBA. Un\u2019estensione dello storico marchio, conosciuto soprattutto per la sua iconica strong ale, che doveva veicolare una birra differente dalla classica Ceres ma che mantenesse tutta la forza del marchio. RBA ha ideato un’identit\u00e0 packaging che […]<\/p>\n","protected":false},"author":4,"featured_media":5826,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-5850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nCASE HISTORY \u2013 BEVERAGE - RBA Design<\/title>\n<meta name=\"description\" content=\"RBA firma il packaging della nuova Ceres Lager: un design che unisce tradizione, innovazione e forte impatto visivo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/en\/news-en\/case-history-beverage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CASE HISTORY \u2013 BEVERAGE - 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