{"id":5832,"date":"2025-06-23T16:48:15","date_gmt":"2025-06-23T14:48:15","guid":{"rendered":"https:\/\/www.rbadesign.it\/?p=5832"},"modified":"2026-05-13T18:33:11","modified_gmt":"2026-05-13T16:33:11","slug":"case-history-food","status":"publish","type":"post","link":"https:\/\/www.rbadesign.it\/en\/news\/case-history-food\/","title":{"rendered":"CASE HISTORY \u2013 FOOD"},"content":{"rendered":"<p><strong>The snacks of the future are (almost) here: RBA supports Sama in creating a new brand<\/strong><\/p>\n<p>There is one thing that, even after thirty years in the world of branding, always excites us like it was the first day: the creation of a new brand, from the choice of the name to the design of the pack.<\/p>\n<p>And this is precisely the challenge that Sama has recently proposed to us: to bring to market a line of snacks that combines irresistible taste, wellness and naturalness. In short, a product that manages to break the mold and project itself into the future, with a strong palatability appeal for a young, dynamic and conscious target audience.<\/p>\n<p>The RBA team immediately got to work, identifying a series of creative territories and focusing on a winning concept: \u201cthe snack of the future\u201d. From here, our copywriters created several naming options \u2013 one of the fundamental steps in ensuring the success of a new brand \u2013 before landing on \u201cSnext\u201d.<\/p>\n<p>A powerful, immediate and \u201csmart\u201d word, born from the collision of two key words: \u201csnack\u201d and \u201cnext\u201d. The result is a naming that identifies, in an original and intelligent way, the true essence of the product \u2013 the \u201csnack of the future\u201d that Sama wants to launch on the market.<\/p>\n<p>The modern and innovative positioning is perfectly summarized in the \u201cTaste of tomorrow\u201d tagline, and the visual identity is expressed with a colored X that pops out in the heart of the pack. This distinctive graphic sign serves a dual function: on the one hand, it recalls the \u201cX\u201d of \u201cSnext\u201d, while on the other it becomes a powerful narrative tool. In fact, each pack has its own distinctive X that tells the story of its variety of flavors, nuances, and personalities.<\/p>\n<p>The brand was recently presented at TuttoFood and will soon be available for sale, divided into three lines:<\/p>\n<p>\u2022 Legume extrusions: a truly healthy snack option for those who want a light but nutritious snack<br \/>\n\u2022 Flavored extrusions: for those looking for new flavors without ever sacrificing well-being<br \/>\n\u2022 Premium fries: sophisticated flavors, crispy textures, and gourmet appeal to elevate any moment of consumption<\/p>\n<p>Snext It is an explosive, young brand with a strong focus on well-being. A project that RBA has built step by step, with the goal \u2013 achieved \u2013 of launching not just a product, but a true experience of conscious consumption.<\/p>\n<p>In the near future, the future can be enjoyed. And it already has a name: Snext.<\/p>\n<p>Stay tuned for more!<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Gli snack del futuro sono (quasi) qui: RBA supporta Sama nella creazione di un nuovo brand C\u2019\u00e8 una cosa che, anche dopo trent\u2019anni nel mondo del branding, ci entusiasma sempre come fosse il primo giorno: la creazione di una nuova marca, dalla scelta del nome al design del pack. Ed \u00e8 proprio questa la sfida [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5833,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-5832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CASE HISTORY \u2013 FOOD - RBA Design<\/title>\n<meta name=\"description\" content=\"RBA firma con Sama il lancio di Snext: naming e packaging design per uno snack innovativo che unisce gusto e benessere.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/en\/news-en\/case-history-food\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CASE HISTORY \u2013 FOOD - 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