{"id":5065,"date":"2024-06-19T15:44:11","date_gmt":"2024-06-19T13:44:11","guid":{"rendered":"https:\/\/www.rbadesign.it\/?p=5065"},"modified":"2026-05-13T18:26:29","modified_gmt":"2026-05-13T16:26:29","slug":"packaging-design-e-neuromarketing","status":"publish","type":"post","link":"https:\/\/www.rbadesign.it\/en\/news\/packaging-design-e-neuromarketing\/","title":{"rendered":"Packaging Design and Neuromarketing"},"content":{"rendered":"<p><strong>AGILE PACK TEST model for a winning pack<\/strong><\/p>\n<p>Packaging is one of the first communication tools for a product brand. From the very first moment it is placed on the shelf, it must encourage choice and convey a very specific expectation.<br \/>\nTherefore, it is a strategic tool that uses forms, materials, colors, words, and images that are capable of communicating even at an unconscious level.<br \/>\nAware of the commercial value of packaging design and therefore always attentive to the consumer\u2019s perspective, we have introduced a verification phase into our creative process for the first design concepts proposed with the aim of selecting the most effective proposals.<br \/>\nIn this way we optimize the time to market and, above all, we support the brand in choosing the packaging with objective data.<br \/>\nThanks to the partnership with <a href=\"https:\/\/www.sensecatch.com\/\">SenseCatch<\/a>, Specializing in neuromarketing and consumer psychology, we have developed the AGILE PACK TEST model.<br \/>\nA method that inserts a listening phase into the creative process, capable of analyzing the real decision-making drivers such as visual attention, emotional involvement, and implicit liking.<br \/>\nThe method involves the active participation of the brand itself, which will be able to attend the testing sessions to see and hear the consumer's perspective and to comment on the results with the RBA Design and SenseCatch team.<br \/>\nThe goal is simple! Identify the best pack, suitable for the target audience and capable of competing on the shelf.<\/p>","protected":false},"excerpt":{"rendered":"<p>Modello AGILE PACK TEST per un pack vincente Il packaging \u00e8 una delle prime leve di comunicazione per un brand di prodotto. Fin dal primo momento a scaffale deve favorire la scelta e veicolare un\u2019aspettativa ben precisa. Uno strumento quindi strategico che utilizza forme, materiali, colori, parole, immagini, capaci di comunicare anche a livello inconscio. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-5065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Packaging Design e Neuromarketing - RBA Design<\/title>\n<meta name=\"description\" content=\"AGILE PACK TEST di RBA Design: creativit\u00e0 e consumer insight per sviluppare packaging efficaci e vincenti sul mercato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/en\/news-en\/packaging-design-e-neuromarketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging Design e Neuromarketing - RBA Design\" \/>\n<meta property=\"og:description\" content=\"AGILE PACK TEST di RBA Design: creativit\u00e0 e consumer insight per sviluppare packaging efficaci e vincenti sul mercato.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rbadesign.it\/en\/news-en\/packaging-design-e-neuromarketing\/\" \/>\n<meta property=\"og:site_name\" content=\"RBA Design\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-19T13:44:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-13T16:26:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2024\/06\/Packing_Design_e_Neuromarketing_001_SMALL-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"643\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"giorgio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"giorgio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/news\\\/packaging-design-e-neuromarketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/news\\\/packaging-design-e-neuromarketing\\\/\"},\"author\":{\"name\":\"giorgio\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/#\\\/schema\\\/person\\\/899e4ae07c4430f6e3d20b6ddf5280b0\"},\"headline\":\"Packaging Design e Neuromarketing\",\"datePublished\":\"2024-06-19T13:44:11+00:00\",\"dateModified\":\"2026-05-13T16:26:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/news\\\/packaging-design-e-neuromarketing\\\/\"},\"wordCount\":222,\"publisher\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/news\\\/packaging-design-e-neuromarketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rbadesign.it\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Packing_Design_e_Neuromarketing_001_SMALL-1.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/news\\\/packaging-design-e-neuromarketing\\\/\",\"url\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/news\\\/packaging-design-e-neuromarketing\\\/\",\"name\":\"Packaging Design e Neuromarketing - 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