{"id":4405,"date":"2023-03-22T10:05:02","date_gmt":"2023-03-22T09:05:02","guid":{"rendered":"https:\/\/www.rbadesign.it\/orasi-brand-identity-and-packaging-design-for-the-italian-and-international-markets\/"},"modified":"2026-05-14T11:30:08","modified_gmt":"2026-05-14T09:30:08","slug":"orasi-brand-identity-and-packaging-design-for-the-italian-and-international-markets","status":"publish","type":"post","link":"https:\/\/www.rbadesign.it\/en\/news-en\/orasi-brand-identity-and-packaging-design-for-the-italian-and-international-markets\/","title":{"rendered":"OraSi, Brand Identity and Packaging design for the Italian and international markets"},"content":{"rendered":"

Renew the product image to strengthen the relationship with the consumer. RBA Design’s project for OraS\u00ec, the new<\/em> line of vegetable drinks from Unigr\u00e0, started from this objective. The brand, born in 2015 and recognized for the excellence of the products offered, asked the agency to work on a complete repositioning project, starting from Brand Design, to continue with Packaging Design.<\/p>\n

The work team therefore worked to enhance the market positioning of the entire range of OraS\u00ec brand products, aiming first and foremost at strong differentiation on the shelf. Hence the use of strongly colored icons to achieve a strong and immediate visual impact; but also shapes and visuals capable of offering the product new freshness and at the same time value, enhancing ingredients and contents. The simple and direct lettering both informs and involves the consumer.<\/p>\n

The design<\/em><\/strong><\/p>\n

The range of OraS\u00ec vegetable products is unique and varied and includes drinks, cooking or whipping creams and 100% plant based spreads, ideal for drinking, excellent for cooking and perfect for every type of consumer. OraS\u00ec presents itself as an inclusive brand, guaranteeing selected raw materials and a virtuous production cycle that respects the natural balance of the environment.<\/p>\n

The images created convey an idea of superior value, as well as that freshness naturally inherent in vegetable drinks.<\/p>\n","protected":false},"excerpt":{"rendered":"

Renew the product image to strengthen the relationship with the consumer. RBA Design’s project for OraS\u00ec, the new line of vegetable drinks from Unigr\u00e0, started from this objective. The brand, born in 2015 and recognized for the excellence of the products offered, asked the agency to work on a complete repositioning project, starting from Brand […]<\/p>\n","protected":false},"author":1,"featured_media":707,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-4405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"yoast_head":"\nRBA Design Renews OraS\u00ec with a New Packaging Identity - RBA Design<\/title>\n<meta name=\"description\" content=\"RBA Design renews OraS\u00ec with a fresh and distinctive packaging identity for its inclusive range of plant-based products.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/en\/news-en\/orasi-brand-identity-and-packaging-design-for-the-italian-and-international-markets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RBA Design Renews OraS\u00ec with a New Packaging Identity - RBA Design\" \/>\n<meta property=\"og:description\" content=\"RBA Design renews OraS\u00ec with a fresh and distinctive packaging identity for its inclusive range of plant-based products.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rbadesign.it\/en\/news-en\/orasi-brand-identity-and-packaging-design-for-the-italian-and-international-markets\/\" \/>\n<meta property=\"og:site_name\" content=\"RBA Design\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-22T09:05:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-14T09:30:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2023\/12\/OraSi_SMALL.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"643\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/news-en\\\/orasi-brand-identity-and-packaging-design-for-the-italian-and-international-markets\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/news-en\\\/orasi-brand-identity-and-packaging-design-for-the-italian-and-international-markets\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/#\\\/schema\\\/person\\\/faa2e960b3e6a304d04f6affbf1e86b8\"},\"headline\":\"OraSi, Brand Identity and Packaging design for the Italian and international markets\",\"datePublished\":\"2023-03-22T09:05:02+00:00\",\"dateModified\":\"2026-05-14T09:30:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/news-en\\\/orasi-brand-identity-and-packaging-design-for-the-italian-and-international-markets\\\/\"},\"wordCount\":228,\"publisher\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/news-en\\\/orasi-brand-identity-and-packaging-design-for-the-italian-and-international-markets\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rbadesign.it\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/OraSi_SMALL.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/news-en\\\/orasi-brand-identity-and-packaging-design-for-the-italian-and-international-markets\\\/\",\"url\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/news-en\\\/orasi-brand-identity-and-packaging-design-for-the-italian-and-international-markets\\\/\",\"name\":\"RBA Design Renews OraS\u00ec with a New Packaging Identity - RBA Design\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/news-en\\\/orasi-brand-identity-and-packaging-design-for-the-italian-and-international-markets\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/news-en\\\/orasi-brand-identity-and-packaging-design-for-the-italian-and-international-markets\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rbadesign.it\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/OraSi_SMALL.jpg\",\"datePublished\":\"2023-03-22T09:05:02+00:00\",\"dateModified\":\"2026-05-14T09:30:08+00:00\",\"description\":\"RBA Design renews OraS\u00ec with a fresh and distinctive packaging identity for its inclusive range of plant-based products.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/news-en\\\/orasi-brand-identity-and-packaging-design-for-the-italian-and-international-markets\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/news-en\\\/orasi-brand-identity-and-packaging-design-for-the-italian-and-international-markets\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/news-en\\\/orasi-brand-identity-and-packaging-design-for-the-italian-and-international-markets\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.rbadesign.it\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/OraSi_SMALL.jpg\",\"contentUrl\":\"https:\\\/\\\/www.rbadesign.it\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/OraSi_SMALL.jpg\",\"width\":643,\"height\":640,\"caption\":\"OraS\u00ec brand identity e packaging design\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/news-en\\\/orasi-brand-identity-and-packaging-design-for-the-italian-and-international-markets\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"OraSi, Brand Identity and Packaging design for the Italian and international markets\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/\",\"name\":\"RBA Design\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/#organization\",\"name\":\"RBA Design\",\"url\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.rbadesign.it\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/RBAdesign-logo-2023.svg\",\"contentUrl\":\"https:\\\/\\\/www.rbadesign.it\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/RBAdesign-logo-2023.svg\",\"width\":136,\"height\":34,\"caption\":\"RBA Design\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/#\\\/schema\\\/person\\\/faa2e960b3e6a304d04f6affbf1e86b8\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cf3bd08a99640210bf94a1c877be36e69460dd980677f3c1d4412bbfee451431?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cf3bd08a99640210bf94a1c877be36e69460dd980677f3c1d4412bbfee451431?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cf3bd08a99640210bf94a1c877be36e69460dd980677f3c1d4412bbfee451431?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/www.rbadesign.it\"],\"url\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/author\\\/developer\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"RBA Design Renews OraS\u00ec with a New Packaging Identity - RBA Design","description":"RBA Design renews OraS\u00ec with a fresh and distinctive packaging identity for its inclusive range of plant-based products.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rbadesign.it\/en\/news-en\/orasi-brand-identity-and-packaging-design-for-the-italian-and-international-markets\/","og_locale":"en_US","og_type":"article","og_title":"RBA Design Renews OraS\u00ec with a New Packaging Identity - RBA Design","og_description":"RBA Design renews OraS\u00ec with a fresh and distinctive packaging identity for its inclusive range of plant-based products.","og_url":"https:\/\/www.rbadesign.it\/en\/news-en\/orasi-brand-identity-and-packaging-design-for-the-italian-and-international-markets\/","og_site_name":"RBA Design","article_published_time":"2023-03-22T09:05:02+00:00","article_modified_time":"2026-05-14T09:30:08+00:00","og_image":[{"width":643,"height":640,"url":"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2023\/12\/OraSi_SMALL.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rbadesign.it\/en\/news-en\/orasi-brand-identity-and-packaging-design-for-the-italian-and-international-markets\/#article","isPartOf":{"@id":"https:\/\/www.rbadesign.it\/en\/news-en\/orasi-brand-identity-and-packaging-design-for-the-italian-and-international-markets\/"},"author":{"name":"admin","@id":"https:\/\/www.rbadesign.it\/en\/#\/schema\/person\/faa2e960b3e6a304d04f6affbf1e86b8"},"headline":"OraSi, Brand Identity and Packaging design for the Italian and international markets","datePublished":"2023-03-22T09:05:02+00:00","dateModified":"2026-05-14T09:30:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rbadesign.it\/en\/news-en\/orasi-brand-identity-and-packaging-design-for-the-italian-and-international-markets\/"},"wordCount":228,"publisher":{"@id":"https:\/\/www.rbadesign.it\/en\/#organization"},"image":{"@id":"https:\/\/www.rbadesign.it\/en\/news-en\/orasi-brand-identity-and-packaging-design-for-the-italian-and-international-markets\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2023\/12\/OraSi_SMALL.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.rbadesign.it\/en\/news-en\/orasi-brand-identity-and-packaging-design-for-the-italian-and-international-markets\/","url":"https:\/\/www.rbadesign.it\/en\/news-en\/orasi-brand-identity-and-packaging-design-for-the-italian-and-international-markets\/","name":"RBA Design Renews OraS\u00ec with a New Packaging Identity - RBA Design","isPartOf":{"@id":"https:\/\/www.rbadesign.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rbadesign.it\/en\/news-en\/orasi-brand-identity-and-packaging-design-for-the-italian-and-international-markets\/#primaryimage"},"image":{"@id":"https:\/\/www.rbadesign.it\/en\/news-en\/orasi-brand-identity-and-packaging-design-for-the-italian-and-international-markets\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2023\/12\/OraSi_SMALL.jpg","datePublished":"2023-03-22T09:05:02+00:00","dateModified":"2026-05-14T09:30:08+00:00","description":"RBA Design renews OraS\u00ec with a fresh and distinctive packaging identity for its inclusive range of plant-based products.","breadcrumb":{"@id":"https:\/\/www.rbadesign.it\/en\/news-en\/orasi-brand-identity-and-packaging-design-for-the-italian-and-international-markets\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rbadesign.it\/en\/news-en\/orasi-brand-identity-and-packaging-design-for-the-italian-and-international-markets\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rbadesign.it\/en\/news-en\/orasi-brand-identity-and-packaging-design-for-the-italian-and-international-markets\/#primaryimage","url":"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2023\/12\/OraSi_SMALL.jpg","contentUrl":"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2023\/12\/OraSi_SMALL.jpg","width":643,"height":640,"caption":"OraS\u00ec brand identity e packaging design"},{"@type":"BreadcrumbList","@id":"https:\/\/www.rbadesign.it\/en\/news-en\/orasi-brand-identity-and-packaging-design-for-the-italian-and-international-markets\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rbadesign.it\/en\/"},{"@type":"ListItem","position":2,"name":"OraSi, Brand Identity and Packaging design for the Italian and international markets"}]},{"@type":"WebSite","@id":"https:\/\/www.rbadesign.it\/en\/#website","url":"https:\/\/www.rbadesign.it\/en\/","name":"RBA Design","description":"","publisher":{"@id":"https:\/\/www.rbadesign.it\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rbadesign.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.rbadesign.it\/en\/#organization","name":"RBA Design","url":"https:\/\/www.rbadesign.it\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rbadesign.it\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2023\/11\/RBAdesign-logo-2023.svg","contentUrl":"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2023\/11\/RBAdesign-logo-2023.svg","width":136,"height":34,"caption":"RBA Design"},"image":{"@id":"https:\/\/www.rbadesign.it\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.rbadesign.it\/en\/#\/schema\/person\/faa2e960b3e6a304d04f6affbf1e86b8","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/cf3bd08a99640210bf94a1c877be36e69460dd980677f3c1d4412bbfee451431?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/cf3bd08a99640210bf94a1c877be36e69460dd980677f3c1d4412bbfee451431?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cf3bd08a99640210bf94a1c877be36e69460dd980677f3c1d4412bbfee451431?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/www.rbadesign.it"],"url":"https:\/\/www.rbadesign.it\/en\/author\/developer\/"}]}},"_links":{"self":[{"href":"https:\/\/www.rbadesign.it\/en\/wp-json\/wp\/v2\/posts\/4405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rbadesign.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rbadesign.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rbadesign.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rbadesign.it\/en\/wp-json\/wp\/v2\/comments?post=4405"}],"version-history":[{"count":1,"href":"https:\/\/www.rbadesign.it\/en\/wp-json\/wp\/v2\/posts\/4405\/revisions"}],"predecessor-version":[{"id":5294,"href":"https:\/\/www.rbadesign.it\/en\/wp-json\/wp\/v2\/posts\/4405\/revisions\/5294"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rbadesign.it\/en\/wp-json\/wp\/v2\/media\/707"}],"wp:attachment":[{"href":"https:\/\/www.rbadesign.it\/en\/wp-json\/wp\/v2\/media?parent=4405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rbadesign.it\/en\/wp-json\/wp\/v2\/categories?post=4405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rbadesign.it\/en\/wp-json\/wp\/v2\/tags?post=4405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}