{"id":4392,"date":"2023-04-11T09:56:43","date_gmt":"2023-04-11T07:56:43","guid":{"rendered":"https:\/\/www.rbadesign.it\/gallos-brand-identity-and-packaging-design-of-the-new-line-of-savory-snacks\/"},"modified":"2026-05-14T11:33:01","modified_gmt":"2026-05-14T09:33:01","slug":"gallos-brand-identity-and-packaging-design-of-the-new-line-of-savory-snacks","status":"publish","type":"post","link":"https:\/\/www.rbadesign.it\/en\/news-en\/gallos-brand-identity-and-packaging-design-of-the-new-line-of-savory-snacks\/","title":{"rendered":"Gallo&#8217;s, brand identity and packaging design of the new line of savory snacks"},"content":{"rendered":"<p>Brand identity and packaging design of the new line of Riso Gallo Chips savory snacks<\/p>\n<p>The project involved the creation of the image, positioning and packaging of the new line of Riso Gallo Chips products. The aim was to highlight the health profile of the products: the well-being that derives mainly from the brown rice ingredient and the non-fried chips offering. The proposal of a line that contains less fat than chips, maintaining flavor and crunchiness, was therefore promoted.<\/p>\n<p>The goodness was then enhanced, thanks to the taste of the other ingredients combined with the rice, in one case sea salt, in the other paprika.<\/p>\n<p><strong>Creativity of the project<\/strong><\/p>\n<p>Great space and emphasis was given to the Riso Gallo brand because, through it, belonging to the &#8220;rice&#8221; category is immediately communicated. We therefore free ourselves from the world of French fries, without losing effectiveness in communicating &#8211; through bright colors and product visuals &#8211; all the taste and joy that this segment provides.<\/p>\n<p>Therefore, on the one hand &#8211; with the brand in a dominant position &#8211; all the well-being of rice is communicated, while with the other elements we speak in a language typical of the world of tasty snacks, designed to attract attention from the sales shelves (see also the contrast between the colours) and stimulate the appetite appeal, conveyed by the illustration of the chips, so delicious and crunchy, paired with the other ingredients.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand identity and packaging design of the new line of Riso Gallo Chips savory snacks The project involved the creation of the image, positioning and packaging of the new line of Riso Gallo Chips products. The aim was to highlight the health profile of the products: the well-being that derives mainly from the brown rice [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":700,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-4392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RBA Design Creates Brand Identity and Packaging - RBA Design<\/title>\n<meta name=\"description\" content=\"RBA Design creates the brand identity and packaging for Riso Gallo Chips, combining wellness, crunchiness and strong shelf impact.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/en\/news-en\/gallos-brand-identity-and-packaging-design-of-the-new-line-of-savory-snacks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RBA Design Creates Brand Identity and Packaging - 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