Renewing the product image to strengthen the relationship with the consumer. This was the starting point for the RBA Design project for OraSì, the nUnigrà’s line of plant-based beverages. The brand, founded in 2015 and recognized for the excellence of its products, asked the agency to work on a complete repositioning project, starting with Brand Design, to continue with Packaging Design.

The team then worked to enhance the market positioning of the entire range of branded products OraSì, focusing primarily on strong shelf differentiation. This is why the use of highly colorful icons is employed to achieve a strong and immediate visual impact; but also shapes and visuals capable of offering the product new freshness and at the same time value, highlighting ingredients and content. The simple and direct lettering at the same time informs and engages the consumer.

The design

The range of plant-based products is OraSì unique and varied and includes drinks, cooking creams and spreads made from 100% plant-based ingredients, ideal for drinking, great for cooking and perfect for every type of consumer. It OraSì is presented as an inclusive brand, guaranteeing selected raw materials and a virtuous production cycle that respects the natural balance of the environment.

The images produced convey an idea of superior value, as well as the freshness naturally inherent in vegetable drinks.