In the Italian digital landscape, few observers are able to capture the tastes, languages, and trends of the new generations with the same immediacy as Webboh. The editorial platform of the Mondadori group tells the stories of creators, social phenomena, and pop culture every day with a direct tone of voice that perfectly aligns with its own community.
That is why, when a brand appears on Webboh's radar, it means it is speaking to a young, highly engaged audience. And that is exactly what happened to Lago.
LAGO, MAIN SPONSOR OF THE WEBBOH AWARDS 2026
In just over three months, thanks to the new strategy created specifically by RBA Design, the brand caught the attention of the Webboh editorial team, which chose Lago as main sponsor of the Webboh Awards 2026.
An important opportunity, which has placed the brand in a context of great visibility:
- over 1,000 people present in the room;
- more than 400 creators and talents;
- 11 million votes collected online;
- 50 million in media impact.
An ecosystem of content, branded interaction and physical presence perfectly consistent with the brand's new positioning.
BEHIND THE SCENES, TOGETHER WITH THE CLIENT
For RBA Design, being a strategic partner also means supporting clients at the key moments of their communication. For this reason, our digital team participated in the event alongside Lago, supporting them in all operational and creative activities: from preparing the materials to coordinating with the creator Flavia Del Prete, up to creating stories, reels, and live content throughout the evening.
Between the photobooth, ledwall, backdrop and the distribution of products to hundreds of guests, we had the opportunity to observe up close how a social strategy can translate into a concrete experience capable of generating visibility, relationship and engagement.
WHEN STRATEGY BECOMES RELEVANCE
Participating in the Webboh Awards represents a significant achievement in the journey we have undertaken together with Lago. Thanks to our work, the brand has been able to evolve its language, approaching the cultural codes of the new generations without losing its own identity.
