Ceres The RBA and the one that wasn’t there

A lager under the brand name Ceres, a new product identity designed by RBA. An extension of the historic brand, known primarily for its iconic strong ale, which was meant to convey a beer different from the classic one Ceres but that would retain all the strength of the brand.

RBA has devised a packaging identity that highlights the product’s characteristics: the term “LAGER”, clearly visible on the front of the green glass bottle, the color of the label that reinforces the reference to the lager market, immediately indicates the low ABV of the product, while the “premium” and “superior quality” attributes add depth to the flavor profile.

In this way, the brand strengthens the visual and sensory identity of the product, also inviting consumers to rediscover the traditional lager in a modern way – while always maintaining the brand Ceres as a solid and unmistakable point of reference.

Once again, the RBA team has completed a successful project with a high-profile brand like Ceres.

Well done, RBA team!