Packaging design and advertising campaign for the launch of the hyper-protein line from Euroverde

The project involved the launch of the new ready-to-eat dishes line Bontà Proteiche of the Euroverde Agricultural Cooperative. The products combine a high protein content – 100% vegetables – with the goodness of fresh seasonal vegetables – from sustainable agriculture – carefully selected and cooked by the chefs of the Agricultural Cooperative.

Project objective

Create the positioning and packaging for the launch of the new product line and to enhance the five gastronomic proposals of the line Bontà Proteiche: Pumpkin and carrot puree, Rice with curry and vegetable seeds, Legume and vegetable soup, Pea puree with zucchini and edamame, Protein wholemeal polenta. An innovative proposal that meets the demand of a target consumer who is increasingly seeking the combination of proteins and 100% plant-based dishes.

The agency has been following the company from the very early stages of the new project, highlighting the brand’s distinctive value in all aspects of communication: from the land to the table. An engaging copy, ‘Discover the strength that comes from nature’ immediately enhances the value of the product and the history that has always accompanied the company. This is combined with vibrant, colorful graphics that highlight dishes and ingredients, taking the consumer into the world and the cuisine of Euroverde.

The communication activity included the development of social media channels, an advertising campaign in the main BtoB magazines, and presence at sporting events and trade fairs, with the aim of communicating the innovative and exclusive nature of the project in the best possible way.