RBA Design was entrusted with the design of the rebranding of a historic brand of Made in Italy coffee: Caffè Corsini. The company, founded in Tuscany in the 1950s at the behest of Corsino Corsini, has always been a protagonist in the world of coffee over the years. In its history, some key moments have been particularly significant, such as its participation in the Sao Café Consortium in the 1970s, the commercialization of the first DOC coffee in 1987, the introduction in the 1990s of the first filter coffee, made in collaboration with Melitta, and, in the 2000s, the founding of the first coffee academy and the evolution towards green production.
Caffè Corsini At the end of 2021, it signed an agreement with the German group Melitta, with the aim of increasingly spreading the quality of coffee made in Italy worldwide. Under this partnership, the Melitta Group acquired 70% of the shares of Corsino Corsini S.p.A.
Thus begins a new era for the Tuscan company, which is always attentive to changes and market trends.

This is the direction taken by the new Marca strategy designed for international markets and the subsequent rebranding of the entire product line, which Caffè Corsini has chosen to entrust the task to RBA Design, an agency with extensive experience in enhancing brands in the food & beverage sector worldwide.
The rebranding project, entrusted to the agency’s team, will be led by Carlo Aliverti.