BEYOND COMFORT
Since 2016, we have collaborated with the World Home Comfort Fair in the development of the concept design and all the communication materials that support the biennial event.
A commitment that involves us in the visual interpretation of the fair’s evolving positioning, in step with rapidly changing technologies and trends in the world of home comfort.
The 2024 event is built on the BEYOND COMFORT concept to underline MCE’s intention to go beyond the product to become a benchmark in the market for innovation, sustainability and energy efficiency.
The three pillars therefore represent the concept of the new key visual and are developed into a detailed editorial plan that we are developing with the MCE digital team on the main social media channels.
In the run-up to the event in March 2024, we are supporting the fair’s marketing with communication activities (video making, social media, press) for its various conferences.
