Battaglio's fruit to be lived
Since 1972, Battaglio has been committed to bringing the best possible fruit to the tables of Italians, through a journey made of quality, experience and collaboration.
With 50 years in business and horizons that now reach beyond Europe, the company can boast growth in every field, with the aim of gradually building a vertical integration project. At the heart of the brand's philosophy is the quality it offers, founded on the values of transparency, consistency and enthusiasm. That is why the company is also committed to the environment, describing itself as sustainable by nature and, above all, entering into meaningful partnerships to reduce food waste.
The essence of its work is precisely to make the most of what we already have: all the fruits the earth offers us.
The essence of our work, on the other hand, is to give even more strength to a project like Battaglio's, with targeted creativity that positions the brand as a player focused on positivity and cheerfulness.
From the earth to the table, by way of RBA Design
The corporate storytelling developed for Battaglio is based on particularly vivid images and colours, which perfectly capture the sunny nature of its products and outline a true creative world of lightness and taste, inviting people to discover the fruit's journey as told by the brand.
The development of the brand visual identity spanned numerous touchpoints, from packaging to the website. A 360° food design project centred on a series of fun brand movies starring the avocado. The decision to focus on this particular fruit led RBA Design to produce a series of spots featuring small, engaging characters, so that the little avocados become the fruit's ambassadors. Different stories inspired by the worlds of cinema and sport showcase the products and, at the same time, the Battaglio brand, also through closing lines that echo its cheerful, light tone of voice.
Thanks to communication and design tools like the brochures produced, it was possible to convey the full quality of Battaglio.
The main goal was in fact to become top of mind in this market category, which is currently expanding rapidly, by communicating fruit to be lived as a natural vitality to nourish yourself with, to be shared at any time of day and in any season of the year.
