When goodness is synonymous with passion
The story of Agricola Don Camillo began in 2005, thanks to the determination of a group of growers who started out producing and selling melons and watermelons.
From then on, the range gradually expanded with citrus fruits, pumpkins and the strength of as many as 60 growers, who meet every request from Italian and foreign customers.
What motivates the company is first and foremost its respect for nature, which translates into a strong commitment to sustainability, also due to its offer of 0-residue products: healthy, nutritious and above all delicious to eat. A spirit of collaboration, passion and specific technical expertise make Agricola Don Camillo an organization of producers of the highest quality.
Such a genuine and ambitious project naturally requires communication carried out by brand specialists that is able to convey all the qualities that distinguish the reference products. This is achieved through a tone of voice that does justice to the company’s name and that is at the same time current and fresh.
A design with an Emilian soul
Blessed be fruit! And blessed be the design that gives brands even more strength. Like the work RBA Design created for Agricola Don Camillo, which involved the team across all the brand's touchpoints, in both brand identity and communication.
From the logo restyling and the development of the payoff, through web and social content, to the application of the packaging image, the main goals were: to create a strong identity in a typically unbranded market such as fruit and vegetables, and to raise the perception of the brand by associating it with a more institutional and concrete image. The aim was therefore to give the brand more solidity and consistency, while keeping the friendly character that belongs to its territory and the history behind it. The agency's project set out to convey the whole Emilian soul of Agricola Don Camillo, creating communication that recalls the world of Don Camillo and Peppone: a snapshot of post-war rural Italian society. Genuineness is in fact a value that runs through the entire work, which comprises several phases, such as the social media advertising campaign.
Here, product photography and illustrations bring to life posts with a light, equally friendly tone of voice, framed by colours in line with the brand visual identity. The product also takes centre stage in the spot for Melone Mantovano I.G.P., in which a woman, simply through the scent of the fruit, drifts dreamily through the fields and glides into the elegant Palazzo Ducale, finally finding herself among a group of friends with whom she shares the goodness of this product. The agency's whole project is a true plunge into authenticity and creativity, all to strengthen brand credibility while bringing freshness and dynamism to this company with a unique flavour.
