THE SWEET EXCELLENCE
Since 1946, Bindi has been committed to creating excellence in a world of sweet treats.
The story of Italy's largest pâtisserie began a good seventy years ago in Via Larga in Milan, and continues to the present day with the birth of Fda Group. Over the years, a major expansion has made the brand a leading player in Italy and in international markets (Germany, France, the United States, the Middle East and the Far East), thanks to the passion of a close-knit group, a team of experts with shared ambitions.
The brand is driven by a constant pursuit of quality and excellence, elements that are equally important in the preparation of desserts, for which they are specialists, as well as in the efficiency of a service that responds to the desires of consumers in a 360° way.
The Masters of Dessert thus amaze with shapes and colours, creating delights that are a pleasure for both the eyes and the palate. Products of exquisite taste, with a sweetness that is all Italian and modern in character, to which RBA Design has given a new, elegant look.
THE NEW DESIGN: A SYMPHONY OF TASTE
Quality and excellence are at the heart of the world of Bindi, and that is why it was important to create a project that was perfectly in line with the meticulous attention to detail that distinguishes the brand.
The revamping of the brand identity, which began with the logo restyling and the creation of a new visual identity, involved both offline and online activities, for a coordinated image that was then applied to all the materials and communication tools used to convey the brand's storytelling.
With the aim of consolidating the brand and conveying values such as Italian identity and artisanal know-how, a logo was designed whose imagery immediately recalls the world of sweets. Made of simple, sinuous lines, it now includes the year in which the brand's story began, followed, in an equally clean yet memorable font, by the brand payoff “Maestri del dessert” (Masters of Dessert), created by the agency to highlight the professionalism of the pastry chefs and the artisanal touch of Bindi's production.
A true synthesis of sweetness and savoir-faire, carried into packaging that keeps combining the classic chocolate brown with gold, in design elements that can be seen inside the Accademia del Dessert as well as in all the catalogues dedicated to the company's delicious products.
A wide-ranging project that included cross-cutting work on stationery, bags, vehicle livery, application on boxes and products, and the design of trade fair stands.
Browsing the website, also developed by the agency, is likewise a journey through taste and quality, with a narrative ranging from Bindi's sweet news to the brand's growth around the world.
The latter completes all the communication about excellent goodness that RBA Design devised for the brand, aimed at highlighting the craftsmanship and Italian identity of this historic name. A new design for a new idea of dessert, able to combine tradition and innovation at their best, with a warm tone of voice close to consumers that always conveys the professionalism of the Masters of Dessert.
