Essentia, the simple ingredients of health
The pet food market has become very competitive and the brands involved in are engaged to an endless specialization towards the good health and nutrition of our furry loved ones. We followed the development of the brand in building a solid brand positioning and visual identity, both carrying a strong recognizability. The Essentia line wants to highlight the quality and the genuineness of the raw materials, along with the sustainability, the performances and the Italianness of the product.
• Packaging design
• Logo design
• Naming & tagline