Designing systems packaging that sells.
RBA has flanked Iper, one of the Italy’s main distribution chains, in many strategic projects. The aim was to communicate the quality of the brand through easy, modern and intuitive packaging. An example is the development of I Naturale’s products and services related to the world of organic products. Another example is the development of the label system for “Grandi Vigne” and the trademark for DOC and DOCG wines selected among little producers in the Italian territory with the aim of communicating the value of the territoriality.
• Packaging identity